Author: Paolo Lacuna

Paolo brings a wealth of expertise with over a decade of experience as a Digital and Content Strategist, B2B Marketing Lead, and Advertising Solutions Lead for global Ad Tech and Digital Media companies, including Yahoo, Tripadvisor, and Facebook in the Asia Pacific region. While in Singapore, he actively participated as a member of IAB SEA+IN. Paolo also worked at Delivery Hero as the Social and Content Lead and contributed content to Yahoo’s Lifestyle Tech section. Paolo brings his love for problem-solving and commitment to delivering creative solutions and engaging content to the team.

The Mobile Gaming Ecosystem: How Brands Can Win in 2025 and Beyond

The gaming industry is evolving at a rapid pace, but one thing remains clear: mobile gaming is dominating the ecosystem.

Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada

IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.

IAB Canada – Setting Out to Attract New Talent

IAB Canada is thrilled to support the online advertising industry’s talent recruitment efforts by participating in the upcoming Career Fair Canada in Toronto.

What CMOs Need to Know – Notes from the IAB ALM Insights Vault

At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.

It Starts Here – Key Takeaways from the Agenda-Setting IAB ALM 2025 for Canada

The digital media landscape is evolving at a breakneck pace, and if one thing is clear, it’s that staying open—to innovation, competition, and consumer needs—is critical for long-term success. The […]

New Podcast: The Future of AR – Innovation and Advertising with Snap

In this episode of The Business of Digital, IAB Canada’s Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation.

What is the Fate of the DST?

With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.

IAB Canada Kicks Off 2025 with Exciting New Episodes of the Business of Digital Podcast Featuring Environics Analytics and Yahoo

2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo’s Jon Finnie

Pulse on Policy – What Trump’s Tariffs Could Mean for Canada, A Refresher to Bill C-76

Policy Updates on: What Trump’s Tariffs Could Mean for Canada; A Refresher to Bill C-76.

Looking Ahead – What 2025 Brings

The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance.