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UID:3682-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Committee Meeting: Exploring Branded Content and its Role in Deepening Consumer Connection
DESCRIPTION:While branded content continues to garner attention as a seamless way to attain brand integration and deepen consumer connection\, how should a buyer think about its inclusion? What does success look like\, and when should Branded Content be considered? \nBrought to you by IAB Canada’s Branded Content/Social Media committee\, join us on September 14th from 2-3 PM EST to hear the buy-side talk through these considerations\, and come equipped with your own questions. \nAgenda\n\nA buy-side perspective on all things Branded Content – Graham Lang\, CCO at Taxi North America\nRound table discussion: Defining the Branded Content space\, determining what success looks like\, and how it’s being measured – Sydney Robertson\, Head of Sales at Twitter Canada and Aaron Ries\, Sr. Manager Content Marketing at CBC
URL:https://iabcanada.motto.design/event/branded-content-committee-sept14/
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