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SUMMARY:Business of Digital: Report on Data 2024
DESCRIPTION:Join us at IAB Canada’s annual closing event – The Report on Data 2024. We unveil the results of the CMUST study\, an exclusive showcase of the latest Canadian digital media research reports. Don’t miss your chance to wrap up the year with knowledge\, connections\, and a deeper understanding of the digital landscape. \n  \nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm -1:05pm\nOpening Remarks \nBrad Jeffrey\n\n\n1:05pm – 1:45pm\nCanadian Media Usage Study (CMUST) 2024 \nThe Canadian Media Usage Study (CMUST) is a comprehensive\, re-engineered report that documents the changing media consumption habits of consumers across devices and screens\, different age segments and digital vs traditional media channels. \nThe latest instalment in the 20+ year tradition will track changes in the media habits of Canadians drawing on data sets from across the industry. You can expect updates on overall media habits\, the continued growth of Connected TV\, eCommerce\, Retail Media and more. \nSpeaker: Matt Devlin\, Managing Director – Marketing Science\, PHD\n\n\n1:45pm – 1:55pm\nStaying Ahead: Key 2024 Trends \nComscore looks forward to presenting some key 2024 trends detailing Canadian digital media usage. Topics will include: \n\nCanadian audiences\, demography\, and platform use\nThe streaming and video landscape\nSpecific industry insights\nThe incremental audience found on social\n\nThe goal is to give you some historical\, domestic\, and local relevancy\, keeping your finger on the pulse of digital media trends to support your current and future strategy. \nSpeaker: Paul Rich\, Director\, Canada\, Comscore\n\n\n1:55pm – 2:15pm\nBreak – Raffle Prizes from Our Sponsors! \nPrizes sponsored by Environics Analytics\, Rogers Sports & Media\, Roku\, Stingray Advertising and Globe Media Group.\n\n\n2:15pm – 2:25pm\nCanadian Newcomers on Snapchat \nSnapchat partnered with Kantar to conduct a quantitative survey aimed at understanding Canadian newcomers\, who represent a significant segment of the population. The research addresses three key questions: \n\nWho are Canadian newcomers?\nHow do they make decisions?\nWhat role does Snapchat play in their lives?\n\nSpeaker: Nafisa Nanthakumaran\, Marketing Science Lead\, Snap Inc.\n\n\n2:25pm – 2:45pm\nPanel Discussion: Video at Scale \nVideo has emerged as the most effective tool for scaling addressable audiences in your advertising efforts. IAB Canada is bringing together an expert panel of industry leaders for an insightful discussion on how video advertising is at the focal point of brand growth. Tune in to how industry leaders use video to connect with wider audiences\, optimize performance\, and stay ahead in the competitive advertising landscape. \nModerated by Jamie Norgarb\, Vice President Media\, Milestone Integrated \nPanelists: \n\nDeborah Gurofsky\, SVP & Managing Director of Media Pulse (A Blue Ant Media Company)\nIvan Pehar\, Director\, Ad Sales Canada\, Roku\nKen Davie\, Head of Video Ad Product\, Rogers Sports & Media\nSusan Charles\, Brand Strategy Lead\, Google\n\n\n\n\n2:45pm – 3:05pm\nPanel Discussion: Getting Your Data Ducks in a Row \n\nThe key to effective advertising lies in how well you manage and leverage your data while respecting user privacy. IAB Canada is hosting a must-attend panel with experts who will share actionable strategies on aligning your data for maximum advertising impact. From data privacy and security to harnessing insights for campaign optimization\, this panel will cover everything you need to get your data ducks in a row.\n\nEffective data management is no longer optional—it’s essential for staying competitive in the modern advertising landscape. This panel will equip you with the knowledge to better organize\, protect\, and activate your data to drive more impactful campaigns.\n\nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nBrian Battenburg\, Head of Digital Advertising Sales\, The Globe and Mail\nDavid Phillips\, Chief Media & Activation Officer\, Environics Analytics\nOmair Islam\, Senior Solutions Engineer\, OneTrust\nSaad Uddin\, Co-founder and CEO\, Native Touch\n\n\n\n\n\n3:05pm – 3:15pm\nThe Future of Information: Turning Data into Outcomes \nPasquale Pellegrini will explore the process of combining deterministic and probabilistic data into meaningful information and actionable outcomes. \nSpeakers: Pasquale Pellegrini\, President & CEO\, Vividata\n\n\n3:15pm – 3:30pm\nBreak\n\n\n3:30pm – 3:35pm\nData Shot: Favourite Five-Minute Highlights \nWith the rise of cookieless environments in Canada\, brands have a unique opportunity to reach audiences in new ways. Nina will cover the current state of advertiser adoption and share key insights on why continuous testing is essential for performance\, how testing uncovers critical measurement gaps\, and why cookieless spaces offer untapped potential for boosting market share and consumer perception. \nSpeaker: Nina Puehringer\, Head of Account Management Canada\, Quantcast\n\n\n3:35pm – 3:45pm\nFireside Chat: The Current State of Retail Media \nSonia Carreno and Santo Ligotti will discuss the findings of a recent retail media survey. This fireside chat will illuminate the adoption of retail media and the emerging opportunities in this dynamic space. \nSpeakers: \n\nSanto Ligotti\, Vice President\, Marketing and Member Services\, Retail Council of Canada\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n3:45pm – 4:05pm\nPanel Discussion: Retail Media \nRetail media continues to grow\, and brands are discovering new opportunities to connect with consumers directly at the point of purchase. IAB Canada is bringing together industry leaders for an in-depth panel discussion on the power\, potential and reach of retail media. This session will explore how retail media is carving its place in the advertising landscape\, and how brands can leverage these networks to boost visibility and drive sales. \nModerated by John Shilton\, Senior Vice President of MDI\, Publicis Media \nPanelists: \n\nMeaghan Brophy\, Senior Director\, Sales\, Walmart Connect\nRyan Fuss\, Senior VP\, Stingray Advertising\nSydney Mai\, Director of Client Strategy\, MPlus\nRay Balberman\, AVP\, Media Strategy and Planning\, Triangle Retail Media\n\n\n\n\n4:05pm – 4:10pm\nClosing Remarks \nBrad Jeffrey\n\n\n4:10pm – 6:00pm\nSocial Networking \n\nDrinks & passed canapés\n\n\n\n\n\n  \nThank you to our Sponsors
URL:https://iabcanada.motto.design/event/business-of-digital-report-on-data-2024/
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