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UID:3539-1670245200-1670259600@iabcanada.motto.design
SUMMARY:Business of Digital: Report on Data & AGM 2022
DESCRIPTION:IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event. Tied to the IAB Canada AGM meeting later in the day\, this event provides a comprehensive recap of the year as well as exclusive forward-looking agenda items for 2023.  \n\nInterested in sponsorship? Reach out to memberships@iabcanada.com \nAgenda\n\n\n\n \n\n\nTime\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:05pm\nOpening Remarks \n\nLaura Ferron\, Senior Director\, IAB Canada\n\n\n\n\n1:05pm – 1:45pm\nCMUST 2022: Latest Trends on Canadian Media Usage \nThe Canadian Media Usage Study (CMUST) is a comprehensive\, re-engineered report that documents the changing media consumption habits of consumers across devices and screens\, different age segments and digital vs traditional media channels. \nIn its latest edition\, we’ll explore generational differences\, delve deeper into the current media spend distribution compared to time consumption\, how retail is shifting to include digital commerce\, and the advances in calculating the carbon footprint of ads. \nAs you plan for 2023 and aim to stay ahead of what is to come\, this session is not one to miss! \nSpeaker: \n\nMatt Devlin\, Managing Director – Marketing Science\, PHD\n\n\n\n\n1:45pm – 2:00pm\nConnected TV Imperative: The Future of AVOD in the Canadian Market \nAs the Canadian streaming audience grows from 12 million in 2020 to an expected 22.4 million in 2027\, Canadian viewing habits will become more and more complex. With consumers seamlessly switching between linear TV and ad-supported and subscription streaming services\, are marketers adapting their advertising spend to match the complexity of viewership? \nJoin Justin Fromm\, Head of Global Insights\, Samsung Ads as he discusses how Canadian marketers can strike a balance between linear-centric and streaming-centric audiences by reallocating budgets relative to viewer behaviour\, and maximize reach across the national TV audience. \nSpeaker: \n\nJustin Fromm\, Head of Global Insights\, Samsung Ads\n\n\n\n\n2:00pm – 2:15pm\nMonetizing Physical Stores: Why They Are On Brands’ Minds for 2023 \nAs we look to the year ahead\, the physical retail environment presents an interesting opportunity for brands looking to reach and connect with consumers at point-of-sale. \nJoin Ryan Fuss\, SVP at Stingray Advertising\, and Paul Nowosad\, Director\, Commercial Strategy\, BD & Market Development at Walmart Connect as they delve into real data and a practical case study to show the massive opportunity laying ahead for both brands and retailers within brick-and-mortar retail stores. \nSpeakers: \n\nRyan Fuss\, Senior Vice President\, Stingray Advertising\nPaul Nowosad\, Director\, Commercial Strategy\, BD & Market Development\, Walmart Connect\n\n\n\n\n2:15pm – 2:30pm\nThe New Age of Data: How to Effectively Target Consumers in 2023 \nThe use and collection of data has changed drastically over recent years\, but its value to marketers remains the same. It’s important to understand the changing landscape in Canada and best practices for collecting and leveraging data in a cookie-less future. \nJoin Saad Uddin\, Co-Founder & CEO at Native Touch as he uncovers the importance of mobile-first data and how marketers can continue to leverage key numbers to potentiate omnichannel marketing efforts in 2023. \nSpeaker: \n\nSaad Uddin\, Co-Founder & CEO\, Native Touch\n\n\n\n\n2:30pm – 2:40pm\nThe Big Picture: Canada’s Importance and Consequences to Advertising Growth Headwinds  \nAs the Canadian advertising and media landscape goes through a period of volatility (Twitter ad spending pauses\, major publisher layoffs leading to less localized agency support\, new Netflix/Disney+ ad-supported tiers\, supply chain challenges\, economic uncertainty)\, we take a step back and understand the macro implications to these potential advertising growth headwinds. \nHow does the Canadian industry reflect on US trends and stay ahead of changes? How is the future of AVOD poised in this environment? What do advertisers need to consider as they look to 2023? How are publishers and the sell-side navigating through the period hand-in-hand with the buy-side? \nSpeakers: \n\nDarrick Li\, VP Sales North America\, Dreamscape SMI\nChris Herlihey\, VP Research\, IPG Mediabrands\n\n\n\n\n2:40pm – 2:55pm\nOptimizing Marketing Strategies with Measurement \nAccurate media measurement is part of the foundation to help drive successful campaigns. \nJoin Uri Gorodzinsky\, Director of Sales at Amazon Ads in Canada\, in conversation with IAB Canada President\, Sonia Carreno\, to discuss Amazon Ads’ outlook on the advertising industry\, including how Amazon Ads’ measurement solutions can help you measure and optimize your ad performance\, both on and off Amazon. \nSpeakers: \n\nUri Gorodzinsky\, Managing Director\, Amazon Ads Canada\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n2:55pm – 3:05pm\nStories That Hit the Mark \n\nIn using data to assign a ‘score’ to every piece of content it publishes\, The Globe and Mail looks at content differently.   \nJoin Sean Stanleigh\, Head of Globe Content Studio\, as he looks at top-performing stories in 2022\, what content is to come in 2023\, and how looking at data more holistically is the key to success.  \n\nSpeaker: \n\nSean Stanleigh\, Head of Globe Content Studio\, The Globe and Mail\n\n\n\n\n3:05pm – 3:20pm\nAs Investment in Channels Grow\, Standardization is Critical \nThe importance of industry standards supports the quest to scale across these emerging categories. \nJoin us on this fireside chat with Index Exchange and IAB Canada as we delve into the background on IAB Tech Lab’s efforts with the development of standardization like Open RTB 2.6\, why addressability is a fundamental part of the equation and why industry should continue to solve for it in 2023. \nSpeakers: \n\nAlex Gardner\, Chief Revenue Officer\, Index Exchange\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n3:20pm – 3:30pm\nClosing Remarks \n\nLaura Ferron\, Senior Director\, IAB Canada\n\n\n\n\n3:30pm – 4:00pm\nAGM\n\n\n4:00pm – 5:00pm\nReception\n\n\n\n  \nThank you to our Sponsors\nElite Sponsors\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTopic Sponsor\n\n\n\n\n\n\n\n\n  \nIndustry Supporter Sponsor\n\n\n\n\n\n\n\n\nQuestions? \nContact us at events@iabcanada.com.
URL:https://iabcanada.motto.design/event/business-of-digital-report-on-data-agm/
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