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UID:3604-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Business of Digital: Sight\, Sound & Motion 2023
DESCRIPTION:The opportunities to capture reach through advanced video\, audio and other innovative channels are growing. Sight\, Sound and Motion in digital channels provide advertisers with flexibility to deliver compelling creative at the right time to the right audience. Layering on location-specific data and various measurement models\, the possibilities for advertisers to reach consumers in post-cookie times are hard to keep track of. \nJoin us in-person to discover the power of sight\, sound and motion and how it plays across the path to purchase. Learn about the latest innovations and how they work to create valuable exchanges with consumers at a time when experience and consumer trust are the priority. \nThis event is sold out! Waitlist Registration is now closed. \nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \nAgenda\n\n\n\n \n\n\nTime (EST)\nTopic\n\n\n12:30 – 1:00pm\nRegistration\n\n\n1:00 – 1:05pm\nOpening Remarks \nLaura Ferron\, Senior Director\, IAB Canada\n\n\n1:05 – 1:15pm\nState of Reach in Canada \nIAB Canada’s President\, Sonia Carreno\, presents the results from the 2023 State of Reach Barometer report. This report covers off key considerations from the buy side as we head into Q2 and provides insights into Canadian media decision-making for reach. \nSpeaker: \n\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n1:15 – 1:30pm\nDelving into Reach Audiences Across Segments\, Verticals\, & Channels  \nAs digital video expands across screens\, platforms and content providers – how can marketers ensure they are reaching their desired audiences at scale? Ben Wise\, Head of Programmatic Media and Jeremy Freedman\, Head of Programmatic Media Agency at Google delve into the challenges of fragmentation in digital video\, how technology can help advertisers continue to deliver the results they need\, all while managing an increasingly complex ecosystem.  \nSpeakers: \n\nBen Wise\, Head of Programmatic Media\, Google Canada\nJeremy Freedman\, Head of Programmatic Media\, Agency\, Google Canada\n\n\n\n\n1:30 – 1:55pm\nPanel: CTV Round-Up \nIndustry experts discuss the advancements in CTV and how to successfully measure across channels\, ensure reach\, scale and more while exploring what’s next in a rapidly changing environment.  \nModerated by Katie Wolf\, President\, Peloton Media  \nPanelists:  \n\nDave Pauk\, Sales Director\, Samsung Ads   \nJosh Alvernia\, Chief Executive Officer\, Clue\nRyan Marchant\, Head of Data and Product Development\, Corus Entertainment\nSabrina Anand\, Senior Director Buyer Development\, Index Exchange  \n\n\n\n\n1:55 – 2:05pm\nMedia Break\n\n\n2:05 – 2:15pm\nThe State of Audio \nMike Viner\, Director Digital Audio Advertising at Rogers Sports and Media presents the generational differences on consumer behaviour and the latest data on audio consumption in Canada. Learn how to maximize your reach and apply these findings to deliver your campaign to the right audience.  \nSpeaker: \n\nMike Viner\, Director Digital Audio Advertising\, Rogers Sports and Media \n\n\n\n\n2:15 – 2:40pm\nPanel: Audio Round-Up \nAudio continues to impress with opportunities across several channels. Listen to industry leaders unpack the latest developments on the audio front.  \nModerated by Karim Kanji\, VP Digital and Emerging Media\, Active International Canada \nPanelists: \n\nHeather Gordon\, Managing Director Canada\, Acast \nIvan Pehar\, Country Manager\, Spotify Canada\nRaven Opatovsky\, Head of Media\, Tim Hortons\nRyan Ladisa\, VP of Sales\, Dax\n\n\n\n\n2:40 – 2:50pm\nRethinking the Way we Move: An Analysis of Consumer Trends \nBala Gopalakrishnan\, Pelmorex’s Chief Data Officer\, shares valuable insights into how geolocation information can be utilized to better understand consumer behaviour and identify emerging needs. By examining geographical relocation\, travel patterns\, behavioural trends\, and consumer visitation\, businesses can generate informed decisions and implement effective marketing solutions. \nSpeaker: \n\nBala Gopalakrishnan\, Chief Data Officer\, Pelmorex Corp.\n\n\n\n\n2:50 – 3:00pm\nMedia Break\n\n\n3:00 – 3:25pm\nPanel: DOOH Round-Up \nFrom measurement to unique opportunities within retail media – this is not the OOH palette we remember. Industry experts explore the fast-moving DOOH sector and shed light on practical advice to leverage the opportunities. \nModerated by Triona Bonner\, Vice President\, Digital\, Cossette Media \nPanelists: \n\nDana Tisch\, VP Sales Canada\, Hivestack\nBrian McKague\, VP of Sales\, Sanford Outdoor \nRyan Fuss\, SVP\, Stingray Advertising\nScott Mitchell\, Managing Director\, Vistar Media\n\n\n\n\n3:25 – 3:35pm\nFireside Chat: Canadian Content Creators \nWhat’s new in content creation for advertisers? Hear two Canadian content studio powerhouses discuss the latest trends in building compelling content for Canadian audiences and why investing in integrated brand content solutions is worthwhile.  \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nKiran Rana\, Senior Content Strategist / Executive Producer of Podcasts\, Globe Content Studio\, The Globe and Mail \nMarie-Claude Desjardins\, Senior Director of Media Creativity\, Quebecor Media \n\n\n\n\n3:35 – 3:45pm\nFireside Chat: A Path to Success \nHow can advertisers capitalize on reach in fragmented media landscape? Hear The Trade Desk and Xaxis discuss how to access scaled audiences in a cookieless media environment and how to plan for incremental growth. \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nChristos Nikitopoulos\, General Manager\, The Trade Desk \nSeif Khemaissia\, Managing Director\, Xaxis \n\n\n\n\n3:45 – 3:55pm\nFireside Chat with Amazon Ads and Twitch: A Campaign that McDelivered \nIn this session\, Uri Gorodzinksy\, Managing Director at Amazon Ads and Christopher Walton\, Head of Sales at Twitch Canada  will provide an overview of how brands can make the most of their media investments by harnessing the power of multiple ad services to meet their business objectives. This discussion will provide insight into a McDonald’s case study to illustrate how a brand successfully combined Amazon Ads and Twitch services to achieve their business goals. \nSpeakers: \n\nChristopher Walton\, Head of Sales\, Twitch Canada\nUri Gorodzinsky\, Managing Director\, Amazon Ads\n\n\n\n\n3:55 – 4:00pm\nClosing Remarks \nLaura Ferron\, Senior Director\, IAB Canada\n\n\n4:00 – 5:00pm\nSocial Networking \nDrinks & Hors d’oeuvres\n\n\n\n  \nThank you to our Sponsors\nElite Corporate Sponsors\n \nIndustry Sponsors\n     \nVenue Sponsor
URL:https://iabcanada.motto.design/event/business-of-digital-sight-sound-motion/
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