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SUMMARY:The Great Canadian Tech Trek: Halifax 2025
DESCRIPTION:Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Montreal\, Halifax\, and Vancouver! \nFor over 20 years\, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. Discover key trends in media usage\, including the rapid growth of Connected TV\, the rise of Retail Media\, new developments in eCommerce\, and much more. By drawing on diverse industry data sets\, CMUST offers a comprehensive snapshot of today’s shifting media landscape. \nDon’t miss this opportunity to get exclusive\, localized insights as we take CMUST on the road to connect with our community in these three dynamic cities! \nWe can’t wait to see you there! Limited tickets available. \nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \n\nAgenda\n  \n\n\n\n \n\n\nTime (AT)\nTopic\n\n\n2:30pm – 3:00pm\nRegistration\n\n\n3:00pm -3:05pm\nOpening Remarks \nEmily MacNeill-Liot\, Account Director\, Time and Space\n\n\n3:05pm – 4:10pm\nCanadian Media Usage Study (CMUST) 2024 (Presentation via Zoom) \nThe Canadian Media Usage Study (CMUST) is a comprehensive\, re-engineered report that documents the changing media consumption habits of consumers across devices and screens\, different age segments and digital vs traditional media channels. \nThe latest instalment in the 20+ year tradition will track changes in the media habits of Canadians drawing on data sets from across the industry. You can expect updates on overall media habits\, the continued growth of Connected TV\, eCommerce\, Retail Media and more. \nSpeaker: Matt Devlin\, Managing Director – Marketing Science\, PHD\n\n\n4:10pm – 4:25pm\nStaying Ahead: Key Trends Shaping 2025 \nComscore looks forward to presenting some key trends detailing Canadian digital media usage. Topics will include: \n\nCanadian audiences\, demography\, and platform use\nThe streaming and video landscape\nSpecific industry insights\nThe incremental audience found on social\n\nThe goal is to give you some historical\, domestic\, and local relevancy\, keeping your finger on the pulse of digital media trends to support your current and future strategy. \nSpeaker: Paul Rich\, Director\, Canada\, Comscore\n\n\n4:25pm – 4:50pm\nPanel: Buying for Canada \nCanada’s digital advertising landscape reflects the country’s rich diversity. This panel discussion will examine the strategies and challenges involved in buying Canadian digital advertising for Canadian advertisers. Topics will include the role of multiculturalism in connecting with diverse audiences\, the importance of supporting local media\, and the need for reliable Canadian data to drive effective campaigns. \nThis session will provide practical insights and approaches to help advertisers\, agencies\, and media partners navigate the unique aspects of advertising in Canada. \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nClare Tidby\, VP Marketing and Visitor Experience\, Discover Halifax\nJohn Francis\, Vice President Insights & Customer Engagement\, Nova Scotia Liquor Corporation\nJohn Wearing\, Director Client Strategy\, Time & Space\nJulie Kerr\, Executive Director\, Digital Ad Product & Revenue Management\, CBC / Radio-Canada\n\n\n\n\n4:50pm – 5:00pm\nClosing Remarks \nEmily MacNeill-Liot\, Account Director\, Time and Space\n\n\n5:00pm – 6:30pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\n  \nThank you to our Sponsors\nElite Corporate Sponsors\n \nCanadian Tech Trek Partner\nVenue Sponsor
URL:https://iabcanada.motto.design/event/canadian-tech-trek-halifax/
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