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SUMMARY:The Great Canadian Tech Trek: Montreal 2025
DESCRIPTION:Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Montreal\, Halifax\, and Vancouver! \nFor over 20 years\, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. Discover key trends in media usage\, including the rapid growth of Connected TV\, the rise of Retail Media\, new developments in eCommerce\, and much more. By drawing on diverse industry data sets\, CMUST offers a comprehensive snapshot of today’s shifting media landscape. \nDon’t miss this opportunity to get exclusive\, localized insights as we take CMUST on the road to connect with our community in these three dynamic cities! \nWe can’t wait to see you there! Limited tickets available. This event will be held in French and English. \nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \n\nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n10:30h – 11:00h\nEnregistrement / Registration\n\n\n11:00h -11:05h\nOuverture de l’évènement / Opening Remarks  \nChristian Leblanc\, Partner\, Co-leader\, Media Law Group\, Fasken \nKateri-Anne Grenier\, Partner\, Co-leader\, Privacy & Cybersecurity\, Fasken\n\n\n11:05h – 12:05h\nPrésentation de l’étude CMUST 2024 / Presentation CMUST Study 2025 (French Session) \nL’Étude canadienne sur l’utilisation des médias (CMUST) est un rapport complet et réimaginé qui documente l’évolution des habitudes de consommation médiatique des consommateurs sur différents appareils et écrans\, segments d’âge et canaux médiatiques\, qu’ils soient numériques ou traditionnels. \nLa plus récente édition\, s’inscrivant dans une tradition de plus de 20 ans\, suivra les changements dans les habitudes médiatiques des Canadiens en s’appuyant sur des ensembles de données provenant de l’ensemble de l’industrie. Vous pouvez vous attendre à des mises à jour sur les habitudes médiatiques globales\, la croissance continue de la télévision connectée (CTV)\, le commerce électronique\, les médias de détail et bien plus encore. \nOrateurs: \n\nJuliane Baraldi-Gravel\, Associate Airector\, Omnicom Media Group\nStéphanie Boisvert\, Strategy Director\, PHD \n\n\n\n\n12:15h – 12:30h\nStaying Ahead: Key Trends Shaping 2025 (English Session) \nComscore looks forward to presenting some key trends detailing Canadian digital media usage with a special focus in the Quebec region. Topics will include: \n\nCanadian audiences\, demography\, and platform use\nThe streaming and video landscape\nSpecific industry insights\nThe incremental audience found on social\n\nThe goal is to give you some historical\, domestic\, and local relevancy\, keeping your finger on the pulse of digital media trends to support your current and future strategy. \nSpeaker: Paul Rich\, Director\, Canada\, Comscore\n\n\n12:30h – 12:55h\nTable ronde / Panel: Buying for Canada (French Session) \nCanada’s digital advertising landscape reflects the country’s rich diversity. This panel discussion will examine the strategies and challenges involved in buying Canadian digital advertising for Canadian advertisers. Topics will include the role of multiculturalism in connecting with diverse audiences\, the importance of supporting local media\, and the need for reliable Canadian data to drive effective campaigns. \nThis session will provide practical insights and approaches to help advertisers\, agencies\, and media partners navigate the unique aspects of advertising in Canada. \nModéré par Soleïca Monnier\, Lawyer\, Fasken \nPanélistes / Panelists: \n\nEmilie Filion\, Directrice Croissance Numérique\, CBC / Radio-Canada\nGuillaume Lussier\, Directeur\, Communications Marketing\, Telus \nJerome Leys\, General Manager\, Quebecor Media\nOlivier Laflamme\, VP\, Leadership Client\, Carat\n\n\n\n\n12:55h – 13h\nRemarques de clôture / Closing Remarks \nKateri-Anne Grenier\, Partner\, Co-leader\, Privacy & Cybersecurity\, Fasken\n\n\n13h – 14h\nRéseautage sociale / Social Networking \n\n\nDéjeuner (Boissons et hors d’oeuvres) / Drinks and hors d’oeuvres \n\n\n\n\n\n\n  \nThank you to our Sponsors\nElite Corporate Sponsors\n \nCanadian Tech Trek Partner\nVenue Sponsor
URL:https://iabcanada.motto.design/event/canadian-tech-trek-montreal/
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