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UID:3688-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Connected Vancouver: A Data Night Dedicated to CTV
DESCRIPTION:Join IAB Canada for an evening unplugged as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format\, this “straight to-the-point” discussion will be casual\, candid and timely as our market grapples with several legislative changes over the coming months. \nA great opportunity to network with your peers! \nWe can’t wait to see you there! This event is now SOLD OUT! \nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n3:00pm – 3:30pm\nRegistration\n\n\n3:30pm – 3:35pm\nOpening Remarks \nLaura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada\n\n\n3:35pm – 3:50pm\nState of Canadian TV and the Audiences shifting \nConnected TV is on the move in Canada. This level-set presentation will show how audiences are shifting and how the growth in CTV represents major opportunities for advertisers. \nSpeaker: Paul Rich\, Director\, Canada\, Comscore\n\n\n3:50pm – 4:15pm\nPanel: CTV Innovations \nWhat’s On? With major investments pouring into the Connected TV space\, these broadcasters will talk about innovations in content\, formats and inventory. This panel will provide a snapshot into what is available today and what advertisers can look forward to as CTV continues to grow across the country.  \nModerated by Jason Randall\, Country Manager\, LG Ad Solutions \nPanelists: \n\nDominic Laforest\, Integrated Account Manager\, Corus Entertainment\nHuw Cawthorn\, Digital Account Manager\, Bell Media\nPeter Kambo\, Senior Manager\, Media Insights\, Rogers Sports & Media\nSean McConnell\, Agency Development Lead\, LinkedIn Marketing Solutions\n\n\n\n\n4:15pm – 4:25pm\nHow to Buy It? Buying CTV Programmatically \nAccess – With growing audiences and a broad canvas of content to choose from\, what is the best way to buy CTV? Take a deep dive into programmatic buying and how to harness the power of CTV. \nSpeaker: Marc Brasset\, President\, Western Media Group\n\n\n4:25pm – 4:50pm\nHow to measure it?   \nAre we doing it right? In a world of moving goal posts\, what does success look like? Is it attention? Is it Reach and frequency? What about brand safety and KPIs? This panel looks at CTV measurement from all angles.  \nModerated by Dan Saltalamacchia\, Director of Accounts\, Barlow Media \nPanelists: \n\nErin McWhinnie\, Director of Strategy\, OMD\nKate Thomas\, Head of Client Partnerships\, MiQ\nTeresa Guarascio\, SVP\, Business Director\, EssenceMediacom\nShaun Harrison\, Director\, Performance Media\, Cossette Media\n\n\n\n\n4:50pm – 4:55pm\nQ&A\n\n\n4:55pm – 5:00pm\nClosing Remarks\n\n\n5:00pm – 6:00pm\nSocial Networking \nDrinks and Hors d’oeuvre \nLinkedIn Headshoots Booth – Take your (free) professional picture!\n\n\n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \nThank you to our Sponsors\nElite Corporate Sponsors\n \nTopic Sponsor\n \nInfluencer Sponsor\n\n\n\n\n 
URL:https://iabcanada.motto.design/event/connected-vancouver-ctv/
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