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UID:4164-1750935600-1750939200@iabcanada.motto.design
SUMMARY:Webinar: Unlocking the Creator Economy - A Marketer's Guide to Impactful Collaborations
DESCRIPTION:We’ll bring together industry leaders to share best practices\, showcase emerging tools and unpack real-world campaigns. Don’t miss this chance to learn how your organization can work with creators as true strategic allies \nAgenda\n\nThe Creator Effect – The New Age of Influence\nPresented by Jeanette Rees (#paid)\nThe influencer landscape has evolved—shifting consumer expectations\, authentic brand experiences\, and the growing impact of creators in today’s digital ecosystem.\n\n  \n\nStrategic Integration – When and Where to Use Creators in Campaigns \nPresented by Tracy Jones (OMG)\nBest practices for incorporating influencers throughout the marketing funnel—from awareness to conversion.\n\n  \n\nCreator Selection – Creator Legitimacy/Creator-Led Media\nPresented by Mark Swierszcz (Youtube)\nUnderstand how to assess creator credibility\, align with the right voices\, and leverage storytelling to build stronger brand narratives.\n\n  \n\nMeasuring Impact\nPresented by Kathryn Buczko (Meta)\nThe latest tools and techniques for measurement—including Meta’s partnership tags and new performance metrics that validate the business value of creator collaborations.\n\n  \n\nQ&A
URL:https://iabcanada.motto.design/event/creatorswebinar/
ATTACH;FMTTYPE=image/jpeg:https://iabcanada.motto.design/wp-content/uploads/2026/03/Jeanette-Rees.jpg
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