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DTSTART;TZID=America/Toronto:20260527T202100
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UID:3683-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Connected - A Data Night Dedicated to CTV
DESCRIPTION:Join IAB Canada for an unplugged evening as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format\, this “straight to-the-point” discussion will be casual\, candid and timely as our market grapples with several legislative changes over the coming months. \nA great opportunity to network with your peers at a Toronto institution – the Rivoli. \nWe can’t wait to see you there! Limited tickets available. \n  \nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n3:30 – 4:00pm\nRegistration\n\n\n4:00 – 4:05pm\nOpening Remarks \nJill Briggs\, Head of Policy\, IAB Canada\n\n\n4:05 – 4:15pm\nWhat Consumer Behavior Means for Media Planning in The Streaming Era \nAs consumers shift their TV viewing behavior from linear to streaming\, they are adopting new behaviors. With these new behaviors\, marketers need to pivot their media planning strategies for the streaming era. Hear from Justin Fromm\, Insights\, Samsung Ads who will dive into how consumers are engaging with streaming services\, what platforms need to do to retain users and limit churn as well as how device and audience data should guide media planning in the streaming era. \nSpeaker: \n\nJustin Fromm\, Insights\, Samsung Ads\n\n\n\n\n4:15 – 4:55pm\nCTV Panel \nA straight-to-the-point panel discussion on CTV’s real challenges and opportunities. \nModerated by Laura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada \nPanelists: \n\nJustin Fromm\, Insights\, Samsung Ads \nPaul Foots – Connected TV Lead\, Google\nRose Hutchinson\, Director of Advanced Advertising Solutions\, Rogers Sports & Media \nTom Hill\, Partner Development Lead\, Index Exchange \n\n\n\n\n4:55 – 5:00pm\nClosing Remarks \nJill Briggs\, Head of Policy\, IAB Canada\n\n\n5:00 – 7:00pm\nSocial Networking \n\nDrinks & Passed Canapés\n\n\n\n\n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \nThank you to our Sponsors\nElite Corporate Sponsors
URL:https://iabcanada.motto.design/event/data-night-ctv/
ATTACH;FMTTYPE=image/png:https://iabcanada.motto.design/wp-content/uploads/2026/02/Data-Night-Toronto_1200x628__CTV.png
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