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SUMMARY:Data Night Toronto: Unlocking the Power of CTV
DESCRIPTION:Join IAB Canada for an unplugged evening dedicated to exploring the evolving state of Connected TV (CTV) in Canada. Set in our intimate Data Night format\, this candid and timely discussion will cut straight to the point\, addressing the latest developments in CTV\, emerging opportunities\, and the challenges posed by recent legislative changes. As the media landscape continues to shift\, this session will offer valuable insights to help you navigate the road ahead with confidence. \nWe can’t wait to see you there! Limited tickets available. \nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \n\nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n3:30pm – 4:00pm\nRegistration\n\n\n4:00pm – 4:05pm\nOpening Remarks \nPaolo Lacuna\, Content Strategy Director\, IAB Canada\n\n\n4:05pm – 4:20pm\nRoku’s Video-On-Demand Evolution 2025 \nAs the landscape of TV streaming in Canada continues to evolve\, Canadian advertisers have a reason to celebrate: for the first time ever\, addressable TV streaming audiences are now the majority. Ivan Pehar from Roku will dive deep into the insights of VOD Evolution 2025\, Roku Canada’s 5th annual Canadian research study\, exploring the growing dominance of addressable TV streaming and its implications for advertisers. With nearly 7 in 10 TV streamers now reachable through ads\, this shift represents a major opportunity—55% of all TV viewers aged 18+ are now addressable through TV streaming platforms. Whether it’s through BVOD\, AVOD\, or ad-supported subscription video-on-demand (ADSVOD)\, the future of advertising in TV streaming is bright and here to stay. Join Ivan and explore the future of streaming advertising in Canada—where the opportunity for reach\, precision\, and engagement has never been greater. \nSpeaker: Ivan Pehar\, Ad Sales Director\, Canada\, Roku\n\n\n4:20pm – 4:55pm\nPanel: Connected TV in Canada – Building the Future of Streaming Advertising  \nAs Connected TV (CTV) continues to reshape the Canadian media landscape\, the industry is working to establish a strong framework for advertising within this evolving space. With streaming platforms growing in popularity and advertisers increasingly seeking targeted\, data-driven solutions\, the question is no longer if brands should invest in CTV but how they can do so effectively. \nJoin industry leaders as they explore the development of CTV advertising infrastructure\, the challenges and opportunities in measurement and attribution\, and the growing confidence advertisers have in the medium. From premium inventory and programmatic advancements to audience insights and ad formats\, this discussion will provide a roadmap for brands looking to capitalize on the future of television. \nAs the industry builds a strong foundation for CTV\, one thing is clear: Build it\, and they will come. \nModerate by Wade Kuiken-Rogers\, SVP\, Strategy and Partnerships\, Group M \nPanelists: \n\nIvan Pehar\, Ad Sales Director\, Canada\, Roku\nMichela Andreana\, Platform Account Director\, Yahoo DSP\nPhilippe Kleim\, VP\, National Revenue & Digital Advertising Strategy\, Corus Entertainment\nRose Hutchison\, Senior Director of Advanced Advertising\, Rogers Sports & Media\n\n\n\n\n4:55pm – 5:10pm\nFireside Chat: Unlocking CTV’s Data Potential \nCTV is transforming how agencies leverage data for precision and efficiency. Mike Reeves (Magnite) hosts a fireside chat with Christy MacLeod (Kinesso/Acxiom) to explore the challenges and opportunities in activating data for CTV\, the impact of direct integrations\, and how measurement innovations are shaping the future of premium video advertising. \nSpeakers: \n\nChristy MacLeod\, Chief Data & Solutions Officer\, KINESSO\nMike Reeves\, Sr Sales Director\, Canada\, Magnite\n\n\n\n\n5:10pm – 5:15pm\nClosing Remarks \nPaolo Lacuna\, Content Strategy Director\, IAB Canada\n\n\n5:15pm – 7pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\n  \nThank you to our Sponsors\n \n 
URL:https://iabcanada.motto.design/event/data-night-toronto-ctv/
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