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DTSTART;TZID=America/Toronto:20240926T160000
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UID:3836-1727366400-1727377200@iabcanada.motto.design
SUMMARY:Data Night Toronto: New Frontiers of Addressability
DESCRIPTION:This event is now sold out! \nJoin us for an immersive exploration into the evolving state of digital advertising in the wake of cookie independence. In this IAB Canada event\, industry leaders will converge to share invaluable insights\, innovative strategies\, and forward-thinking initiatives shaping the landscape of digital advertising beyond traditional cookie-based targeting. \nEvent Highlights\n\nUnveiling AI Advancements: Discover how artificial intelligence is revolutionizing digital advertising\, from predictive analytics to personalized targeting\, and learn how AI-powered solutions are reshaping the industry.\nCharting the CTV Revolution: Dive into the rapidly evolving Connected TV (CTV) ecosystem and uncover opportunities for brands to captivate audiences through streaming platforms and on-demand content.\nSpotlight on Content: Explore the pivotal role of content in the post-cookie era\, and gain actionable strategies for creating compelling\, resonant content that not only drives engagement but also fosters meaningful connections with consumers.\n\nWe can’t wait to see you there! Limited tickets available. \n\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n3:30pm – 4:00pm\nRegistration\n\n\n4:00pm – 4:05pm\nOpening Remarks \nPaolo Lacuna\, Content Manager\, IAB Canada\n\n\n4:05pm – 4:20pm\nFireside Chat: The Privacy Sandstorm \nJoin IAB Canada and Google for an on-the-ground\, unplugged discussion on the latest developments in addressing audiences and privacy management as well as practical strategies to adapt to this evolving landscape. Discover how to leverage first-party data\, privacy-centric technologies\, and emerging advertising solutions to thrive in a world of 3rd party cookie independence.    \nSpeakers: \n\nSonia Carreno\, President\, IAB Canada\nTrevor Cresswell\, Strategic Partner Manager\, Industry Relations\, Google\n\n\n\n\n4:20pm – 4:45pm\nPanel Discussion: Data Collaboration  \nIndustry leaders are reducing their dependency on third-party cookies. Hear about strategies for audience targeting\, identity resolution\, and data privacy. Find out how these new technologies are game changers in the quest for captivating audiences.   \nModerated by Kelly Ruston\, Director\, Legal Counsel\, Index Exchange \nPanelists: \n\nBosko Milekic\, Co-Founder and Chief Product Officer\, Optable\nDavid Phillips\, Chief Media & Activation Officer\, Environics Analytics\nJoshua Nathan\, Senior Director\, Data Partnerships\, The Trade Desk\nNicky Anderson\, Head of Strategic Trading\, MiQ Digital\n\n\n\n\n4:45pm – 4:50pm\nPanel Introduction by Sydney Mai\, Director of Client Strategy\, MPlus\n\n\n4:50pm – 5:20pm\nPanel Discussion – Unfazed \nUnfazed by the uncertain future of third-party cookies\, Industry leaders get together to share what they know about cookie-less audience targeting. This panel will provide insights into the future of digital advertising by examining the tried and true as well as the newest techniques and technologies that have emerged in response to developing a privacy-first digital media landscape.  \nModerated by Shane Phillips\, Senior Director\, Marketplace Solutions\, IPG Mediabrands \nPanelists: \n\nAlun Manton\, Senior Account Executive\, IAS\nCassidy Coles\, Senior Director of Platform Solutions\, Magnite\nMaksym Varaksa\, Associate Director – Client Success\, Data & Programmatic Monetization\, Bell Media\nSaad Uddin\, Co-founder and CEO\, Native Touch\n\n\n\n\n5:20pm – 5:25pm\nClosing Remarks \nPaolo Lacuna\, Content Manager\, IAB Canada\n\n\n5:25pm – 7:00pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\n  \n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nThank you to our sponsors\nElite Corporate Sponsors\n \nIndustry Sponsors\n \nTopic Sponsors
URL:https://iabcanada.motto.design/event/data-night-toronto-sept26/
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