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DTSTART;TZID=America/Toronto:20250918T160000
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UID:4106-1758211200-1758222000@iabcanada.motto.design
SUMMARY:Data Night Toronto: Video Insights for Success
DESCRIPTION:Join us for an unplugged evening dedicated to exploring the latest insights in video advertising in Canada. Set in our signature Data Night format\, this candid and concise session will dive into the latest trends\, innovations\, and opportunities in video advertising\, from emerging platforms to creative best practices. \nAs video continues to dominate the digital space\, this timely discussion will provide valuable insights into how advertisers\, agencies\, and publishers can navigate the challenges of this rapidly changing medium. Don’t miss this opportunity to connect with industry experts and gain actionable strategies to elevate your video advertising efforts. \nWe can’t wait to see you there! Limited tickets available. \n\nRegister\n\nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n3:30 pm – 4:00 pm\nRegistration\n\n\n4:00 pm -4:05 pm\nOpening Remarks \nPaolo Lacuna\, Content Strategy Director\, IAB Canada\n\n\n4:05 pm – 4:20 pm\nSMARTER VIDEO BUYS: Real results with AudienceProject & The Trade Desk \nAs video viewing spreads across linear TV\, CTV\, and digital platforms\, marketers need smarter ways to reach real audiences. This session highlights how integrated data\, powered by partnerships with AudienceProject and The Trade Desk\, is driving better targeting\, activation\, and ROI.\nWe’ll show how deduplicated audience data and cross-platform tools are helping marketers plan smarter\, activate more efficiently\, and measure what matters.\nSue Haas\, President & COO\, NLogic\n\n\n4:20 pm – 4:25 pm\nPanel Introduction by Naomi Zhao\, VP\, Eastward Media\n\n\n4:20 pm – 4:55 pm\nCTV Everywhere\, But Is It All Premium? \nAs connected TV continues to grow across Canada\, advertisers are faced with a new challenge – with so much inventory available\, how do we define what’s truly premium? This panel of CTV experts will explore how Canadian media buyers and sellers are navigating questions of quality\, from content standards and brand safety to audience targeting and performance measurement. With insights grounded in the Canadian market\, this discussion will help you better understand the evolving definition of premium and how to make confident\, strategic choices when investing in video.  \nModerated by Wade Kuiken-Rogers \nPanelists: \n\nAmit Vikram\, Product Director\, MiQ Digital\nBen Wise\, Head of Programmatic Media\, Google Canada\nJulie Kerr\, Executive Director\, Revenue Foresight & Technology\, CBC/ Radio-Canada\nRJ Pauloski\, Revenue & Commercial Strategy\, Disney+ Canada\n\n\n\n\n4:55 pm – 5:10 pm\nFireside Chat: The Video Roadmap  \nConnected TV is rapidly becoming the cornerstone of the digital video ecosystem\, transforming how audiences consume content and how advertisers reach them. In this fireside chat\, IAB Canada President Sonia Carreno sits down with Sabrina Segal of Bell Media to explore how one of Canada’s largest media companies is approaching the opportunities and challenges of CTV. The conversation will highlight Bell Media’s perspective on audience engagement\, innovation in advertising\, and the evolving marketplace for premium video. If you’re building or buying for the next generation of TV\, this session will give you a first-hand look at how a leading broadcaster is futureproofing Connected TV in Canada. \n\nSabrina Segal\, Director\, Large Customer Solutions and Agency Partnerships\, Bell Media\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n5:10 pm – 5:15 pm\nClosing Remarks \nPaolo Lacuna\, Content Strategy Director\, IAB Canada\n\n\n5:15 pm – 7:00 pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \nThank you to our Sponsors\n  \n\nRegister
URL:https://iabcanada.motto.design/event/data-night-toronto-video/
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