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SUMMARY:Data Night Vancouver: New Frontiers of Addressability
DESCRIPTION:We’re taking the show on the road! Destination\, Vancouver. Come along for an immersive exploration into the ever-changing landscape of digital advertising in the post-cookie era. Led by IAB Canada\, this event will bring together industry leaders to share invaluable insights\, innovative strategies\, and forward-thinking initiatives that are redefining the world of digital advertising beyond traditional cookie-based targeting. Don’t miss this opportunity to be part of the conversation shaping the future of our industry! \nEvent Highlights:\nUnveiling AI Advancements: Discover how artificial intelligence is revolutionizing digital advertising\, from predictive analytics to personalized targeting\, and learn how AI-powered solutions are reshaping the industry. \nCharting the CTV Revolution: Dive into the rapidly evolving Connected TV (CTV) ecosystem and uncover opportunities for brands to captivate audiences through streaming platforms and on-demand content. \nSpotlight on Content: Explore the pivotal role of content in the post-cookie era\, and gain actionable strategies for creating compelling\, resonant content that not only drives engagement but also fosters meaningful connections with consumers. \nWe can’t wait to see you there! Limited tickets available. \nAgenda to be updated with speakers soon. Stay Tuned! \n\n\n\n\n \n\n\nTime (PT)\nTopic\n\n\n3:30pm – 4:00pm\nRegistration\n\n\n4:00pm – 4:05pm\nOpening Remarks \nDominic Laforest\n\n\n4:05pm – 4:25pm\nFireside Chat: The Privacy Sandstorm \nJoin IAB Canada and Google for an on-the-ground\, unplugged discussion on the latest developments in addressing audiences and privacy management as well as practical strategies to adapt to this evolving landscape. Discover how to leverage first-party data\, privacy-centric technologies\, and emerging advertising solutions to thrive in a world of 3rd party cookie independence.    \nSpeakers: \n\nSonia Carreno\, President\, IAB Canada\nTrevor Cresswell\, Strategic Partner Manager\, Industry Relations\, Google\n\n\n\n\n4:25pm – 4:50pm\nPanel Discussion: Data Collaboration  \nIndustry leaders are reducing their dependency on third-party cookies. Hear about strategies for audience targeting\, identity resolution\, and data privacy. Find out how these new technologies are game changers in the quest for captivating audiences.   \nModerated by Daniel Saltalamacchia\, Director\, Client Leadership\, Dentsu \n\nChristina Nguyen\, Trading Director\, Western Canada\, MiQ Digital\nJoshua Nathan\, Senior Director\, Data Partnerships\, The Trade Desk\nKelly Thomas Nojaim\, RVP North America Corporate Sales\, Microsoft\nMarc Brasset\, President\, Western Media Group\n\n\n\n\n4:50pm – 5:15pm\nPanel Discussion – Unfazed \nUnfazed by the uncertain future of third-party cookies\, Industry leaders get together to share what they know about cookie-less audience targeting. This panel will provide insights into the future of digital advertising by examining the tried and true as well as the newest techniques and technologies that have emerged in response to developing a privacy-first digital media landscape.  \nModerated by Julie Thorne\, Group Account Director\, Media Experts \n\nAlicia Perrotta\, Head of Sales\, Canada\, Quantcast\nBrian Danzis\, President\, North America\, Seedtag\nSaad Uddin\, Co-founder and CEO\, Native Touch\nNoel Geer\, CEO & Co-Founder\, Connected Interactive\n\n\n\n\n5:15pm – 5:30pm\nTownhall Discussion \nThe Canadian digital marketing landscape is constantly changing. New technologies emerge\, consumer behaviours shift\, and regulations adapt. This town hall brings together a diverse community of advertisers\, agencies\, publishers\, and ad tech professionals to explore these ongoing transformations. \nModerated by Sonia Carreno\, IAB Canada\n\n\n5:30pm – 5:35pm\nClosing Remarks \nDominic Laforest\n\n\n5:35pm – 6:30pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nThank you to our sponsors\nElite Corporate Sponsors\n \nIndustry Sponsors\n \nTopic Sponsors
URL:https://iabcanada.motto.design/event/data-night-vanc-oct17/
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