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UID:4118-1761642000-1761654600@iabcanada.motto.design
SUMMARY:Data Morning Vancouver: Video Insights for Success
DESCRIPTION:Join us for a breakfast event dedicated to exploring the latest insights in video advertising in Canada. This candid and concise session will dive into the latest trends\, innovations\, and opportunities in video advertising\, from emerging platforms to creative best practices. \nAs video continues to dominate the digital space\, this timely discussion will provide valuable insights into how advertisers\, agencies\, and publishers can navigate the challenges of this rapidly changing medium. Don’t miss this opportunity to connect with industry experts and gain actionable strategies to elevate your video advertising efforts. \nWe can’t wait to see you there! Limited tickets available. \nAgenda\n\n\n\n \n\n\nTime (PT)\nTopic\n\n\n9:00am – 10:00am\nRegistration & Breakfast\n\n\n10:00am – 10:05am\nOpening Remarks \nJulie Thorne\, Group Account Director\, Media Experts\n\n\n10:05am – 10:20am\nTotal Video: Bridging TV & Social \n\nToday’s consumers are watching more video than ever – across TVs\, mobiles\, and social feeds – but not all screens are created equal.Each platform offers a distinct experience\, audience mindset\, and creative opportunity. Without the right strategy\, this variety can lead to fragmented messaging and disconnected storytelling. That’s where connection comes in. \nJoin MiQ to explore how bridging programmatic and social can unlock smarter\, more cohesive video strategies – delivering brand stories and better performance through connected optimizations. \n\nHannah Scott\, VP Channel Strategy Social\, MiQ Digital\n\n\n10:20am – 10:50am\nCTV Everywhere\, But Is It All Premium?  \nAs connected TV continues to grow across Canada\, advertisers are faced with a new challenge – with so much inventory available\, how do we define what’s truly premium? This panel of CTV experts will explore how Canadian media buyers and sellers are navigating questions of quality\, from content standards and brand safety to audience targeting and performance measurement. With insights grounded in the Canadian market\, this discussion will help you better understand the evolving definition of premium and how to make confident\, strategic choices when investing in video.  \nModerated by Kamyar Ezzati\, Project Lead – Paid Search and Social\, Media Monks \nPanelists: \n\nChristina Summers\, Country Leader\, Canada\, Netflix\nJayanthi Rajan\, Chief Strategy Officer\, The 2045 Collective\nMike Reeves\, Sr Sales Director\, Canada\, Magnite\nRiley Armstrong\, Director of Inventory Development\, The Trade Desk\n\n\n\n\n10:50am – 11:05am\nFireside Chat: Are we doing the right thing? \nHow\, when and where Canadian audiences are consuming video content has shifted. Are current advertising strategies truly aligned with evolving viewer behaviour\, or are we clinging to legacy approaches in a new media world? This fireside chat examines how platforms\, formats\, and expectations are transforming. From ad loads to interactivity\, personalization to platform-native storytelling\, we’ll explore whether it’s time for a rethink – and what a modern video advertising playbook should look like.  \nSpeakers: \n\nPaolo Lacuna\, Content Strategy Director IAB Canada\nKevin Curtis\, Digital Account Executive\, Bell Canada\n\n\n\n\n11:05am – 11:25am\nTownhall\n\n\n11:25am – 11:30am\nClosing Remarks \nJulie Thorne\, Group Account Director\, Media Experts\n\n\n11:30am – 12:30am\nSocial Networking\n\n\n\nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \nThank you to our Sponsors\n  \n\nRegister
URL:https://iabcanada.motto.design/event/data-night-vancouver-video/
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