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UID:3616-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Data Night Vancouver: Prepare for 2023 with The Latest Industry Trends
DESCRIPTION:Join us on February 28th for an evening event where we’ll present the CMUST study\, talk about the state of the industry and how to plan against digital value during a time of uncertainty. The perfect opportunity to socialize with your peers and to get ready for 2023 with the latest findings in the industry. \nWe can’t wait to see you there! \nThis event is now sold out. Please register to be added to the waitlist.  \n  \nAgenda\n\n\n\n \n\n\nTime (PT)\nTopic\n\n\n3:00pm – 3:30pm\nRegistration\n\n\n3:30pm – 3:35pm\nOpening Remarks \n\nLaura Ferron\, Senior Director\, IAB Canada\n\n\n\n\n3:35pm – 4:15pm\nCMUST 2022: Latest Trends on Canadian Media Usage  \nThe Canadian Media Usage Study (CMUST) is a comprehensive\, re-engineered report that documents the changing media consumption habits of consumers across devices and screens\, different age segments and digital vs traditional media channels. \nIn its latest edition\, we’ll explore generational differences\, delve deeper into the current media spend distribution compared to time consumption\, how retail is shifting to include digital commerce\, and the advances in calculating the carbon footprint of ads. \nAs you plan for 2023 and aim to stay ahead of what is to come\, this session is not one to miss! \n\nDiana Walter\, Digital Director\, Omnicom Media Group\nErin McWhinnie\, Group Director of Strategy\, Omnicom Media Group\n\n\n\n\n4:15pm – 4:20pm\nBreak\n\n\n4:20pm – 4:40pm\nPanel Discussion: Industry 360 – Snapshot from Key Stakeholders \nModerator: \n\nMarc Brasset\, President\, Western Media Group\n\nPanelists: \n\nChris Phillips\, Digital Marketing Manager\, London Drugs\nDominic Laforest\, Integrated Account Manager\, Corus Entertainment\nNaomi Zhao\, Vice President\, Eastward Media\n\n\n\n\n4:40pm – 4:55pm\nFireside Chat: Managing Fear and Expectations in Uncertain Times \nModerator: \n\nKuldip Gill\, Director of Sales\, Native Touch\n\nPanelists: \n\nHuw Cawthorn\, Digital Account Manager\, Bell Media\nMegan Halkett\, Managing Director\, Patio\n\n\n\n\n4:55pm – 5:00pm\nClosing Remarks \n\nLaura Ferron\, Senior Director\, IAB Canada\n\n\n\n\n 5:00pm – 6:00pm\nReception \n\nDrinks and hors d’oeuvres\n\n\n\n\n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com. \nInterested in joining the conversation on behalf of IAB Canada’s Western Council? Please reach out to councils@iabcanada.com. \n  \nThank you to our Sponsors\nElite Corporate Sponsors\n \nInfluencer Sponsors\n\n\n\n\n\n\n\n\n\nChaperone Sponsor
URL:https://iabcanada.motto.design/event/data-night-vancouver/
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