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SUMMARY:The Webinar that Brings DOOH Industry Experts Together
DESCRIPTION:Summer Essentials: Value of DOOH Integration\nAs you plan the remainder of this year and envision the next\, integrating DOOH into your media mix becomes a strategic imperative. \nBrought to you by IAB Canada’s DOOH Committee\, please join us for an open discussion on how DOOH can be used as a video/TV audience extension\, what brand and performance marketing gain from DOOH can look like\, and what advancements are driving DOOH measurement. \nWhether it’s last-minute summer travel\, back to school or 2024 budgeting and goal setting\, DOOH is primed to play a role. Tune in to learn how. \nPanelists: \n\nBrandon Agnew\, Associate Director Client Service at Kinetic\nMaxime Kennedy\, Sales Director\, client partnerships (OOH) at Rogers Sports & Media\nScott Mitchell\, Managing Director at Vistar Media\n\nModerated by: Stephanie Gutnik\, Global Head of DOOH at Yahoo!
URL:https://iabcanada.motto.design/event/dooh-panel-july18/
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