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DTSTART;TZID=America/Toronto:20220927T130000
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UID:3526-1664283600-1664292600@iabcanada.motto.design
SUMMARY:eCommerce – Full Circle Shopping 
DESCRIPTION:Martech and adtech have been on a long-time path to convergence. 2022 has brought a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first party data to create powerful contextually relevant messages in the new game in town. Join us for the annual Business of Digital eCommerce event\, a seminar that digs into the world of eCommerce. We’ll cover everything from the latest technology solutions and data strategies to dynamic creative solutions that convert.  \nInterested in a sponsorship opportunity? Reach out to memberships@iabcanada.com. \nAGENDA\n\n\n\n \n\n\nTime (EDT)\nTopic\n\n\n12:50pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:05pm\nOpening Remarks \n\nLaura Ferron\, Senior Director\, IAB Canada\n\n\n\n\n1:05pm – 1:15pm\nPredictions and Tactics of Retail in Online Shopping \nReflecting on both pre-pandemic and pandemic holiday shopping seasons\, Eric Morris of Google Canada will offer predictions and tactics to help make the 2022 holiday season a success. \nWith category-specific insights\, recommendations around in-store vs eCommerce\, and suggested decision-making tactics\, making this a session not to be missed! \nSpeaker: \n\nEric Morris\, Managing Director\, Head of Retail\, Google Canada\n\n\n\n\n1:15pm – 1:30pm\nIs Omnichannel Ever Achievable in Canada? \nFor over a decade\, Canadian marketers have imagined omnichannel marketing as a desired end state indicative of sophisticated\, customer-centric marketing. While such a vision might motivate us to aim for better customer experiences\, the long-envisioned future of omnichannel journey marketing in Canada may be beyond our reach due to legal or ethical concerns with the use of consumer data. \nSpeakers: \n\nSeraj Bharwani\, Chief Strategy Officer\, Acuity Ads \nSonia Carreno\, President\, IAB Canada\n\n\n\n\n1:30pm – 1:40pm\nWhere Proximity Meets Opportunity: Through Retail-Based Digital Audio \n\nAs audio advertising makes its way into retail environments\, brands and retailers have a golden opportunity to reach high-intent customers and bridge the gap between eCommerce and in-store. Join Stingray Advertising as they explore the impact of this new format\, how to incorporate it into your media landscape\, and what is yet to come. \nSpeaker: \n\n\nRyan Fuss\, SVP\, Stingray Advertising\n\n\n\n\n1:40pm – 1:50pm\nSpeed Networking \n\n\n1:50pm – 2:15pm\nThe Emerging Power of Retail Media \nWhat is the value exchange of reaching people at a receptive time in their consumer journey experience? Join us as we sit down with leaders in the retail commerce space to define retail media as its own channel\, how it works and when to think about curated integration. \nModerator: \n\nLaura Ferron\, Senior Director\, IAB Canada\n\nPanelists: \n\nTara Wilkinson\, Director of Marketing\, Best Buy Canada\nRay Balberman\, Director of Strategy\, Loblaw\nArthur Marcoviciu\, Digital Marketing Director\, The Home Depot Canada\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n2:15pm – 2:25pm\nTimely Changes\, Timeless Truths: Embracing How Holiday Shopping Has Changed – And How It Hasn’t \n\nWe are living in a time of transformation – one in which we have seen shifts in how we work\, how we express ourselves\, how we connect\, and how we shop. While much is changing\, many human needs around holiday and shopping remain the same. Modern technology is delivering on timeless human needs in new ways.​ Learn how companies are meeting these expectations during key shopping moments to reach customers and drive sales. \nSpeaker: \n\nSarah Owen\, Industry Manager of eCommerce\, Meta Canada \n\n\n\n\n\n2:25pm – 2:45pm\nRe-thinking Customer Acquisition and Innovation \n\nWith rising customer acquisition costs\, brands and retailers need to find new and creative strategies to seamlessly attract and convert high-intent shoppers through a variety of digital contexts.   \nJoin Lucas and Paresh as they explore the latest generation of advertising products and how you can leverage them today in your media landscape. \nPanelists: \n\nLucas Béland\, CEO and Founder\, Goloot\nParesh Vadavia\, Co-founder and CEO\, OPM Pros by Gen3 Marketing\n\n\n\n\n\n2:45pm – 2:55pm\n\nGetting Personal with First-Party Data \n\nIn a world where first-party data is everything\, do marketers really understand and appreciate the opportunity?   \n\nSpeakers: \n\nJed Schneiderman\, VP and Country Manager\, Jebbit\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n2:55pm – 3:20pm\n\nStriking a Balance to the Path to Purchase \nJoin our agency panel comprised of experts across the country\, as we delve into the current approach of performance-based advertising and explore first-party data along with other fool-proof avenues to drive transactions and become more competitive in an ever-demanding market. \nModerator: \n\nJill Briggs\, Head of Policy\, IAB Canada\n\nPanelists: \n\nSeema Shah\, Managing Director\, Head of eCommerce\, Cairns Oneil\nCarsen Kendel\, Account Director\, Vovia\nEmmanuel Lafleur-Velasco\, VP of eCommerce\, Reprise Canada\nCourtney Strouthos\, Strategy Director\, Cossette Media\n\n\n\n\n3:20pm – 3:30pm\nClosing Remarks \n\nLaura Ferron\, Senior Director\, IAB Canada\n\n\n\n\n\nThank you to our Sponsors\nElite Sponsors \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nTopic Sponsor \n\n\n\n\n\n\n\n\nQuestions? \nContact us at events@iabcanada.com.
URL:https://iabcanada.motto.design/event/ecommerce-full-circle-shopping/
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