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SUMMARY:Enterprise – Charting the New Digital Constellations
DESCRIPTION:Registration for this event is now closed!\nAn All-Hands-on-Deck Experience\nPrepare to boldly go where no digital advertising professional has gone before. This all-hands-on-deck experience has been called to convene the brightest minds from all stakeholders in Canada’s digital advertising industry. \nLed by skilled starship captains from our own community\, this new format promises an interactive experience where you and your fellow explorers actively engage in mapping today’s dynamic landscape of digital advertising. \nAs a community\, we’ll address the core issues of the day. Live long and prosper! \nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nWhat’s Enterprise?\nJoin IAB Canada’s groundbreaking workshop and actively shape the solutions to the most pressing challenges facing our industry. In this innovative format\, you’ll: \n\nDive Deep into Critical Topics. Collaborate in breakout rooms led by industry experts\, tackling these urgent issues:\n\nAI\, Ethics\, and Governance in Canada – Explore how to leverage AI’s potential ethically and responsibly in advertising. As a community\, we’ll answer questions like – How can AI deliver measurable ROI for advertisers and publishers today? How will AI reshape digital advertising roles\, and what skills are crucial for future success?\nAddressable Reach and the Indelible Signal – Discover strategies to balance privacy with effective targeting and measurement. As a community\, we’ll address the challenges of reach by answering these questions – How can emerging channels and formats foster audience connections while ensuring privacy compliance? How can we maintain addressable reach and customer signals while practicing cookie-independence?\n\n\nShare Insights and Build Consensus – Debrief as a group\, gaining a broader understanding of these complex challenges.\nHear from Thought Leaders – Engage in panel discussions where industry veterans will share real-world experiences and perspectives on solutions.\nNetwork and Connect – Build valuable relationships with peers and leaders at the forefront of our industry.\n\nLeave this workshop empowered with actionable insights and ready to navigate the future of privacy-centric\, AI-driven\, and sustainable advertising. \n\nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:10pm\nOpening Remarks & Mission Deployment \nTalina van Essen\, Operations Manager\, IAB Canada\n\n\n1:10pm – 2:50pm\nCollaborative workshop. Influence the industry’s response to 2024’s most pressing trends.  \nChamber 1 – AI\, Ethics & Governance  \n\nThis chamber of explorers will be on a mission to answer the implications of AI in our industry and redefine the context and coverage of sustainability\n\nChamber 2 – Addressable Reach & Indelible Signal  \n\nThis chamber of explorers will be on a mission to discover new forms of addressability in the age of cookie independence.\n\n\n\n\n2:50pm – 3:10pm\nMedia Break\n\n\n3:10pm – 3:40pm\nChamber 1: Panel Discussion – AI Revolutionizes Advertising\nDiscover practical applications for digital advertising from media planning\, content creation\, campaign optimization and more. This panel explores how to harness AI’s power ethically and effectively. \nModerated by Sahil Razdan\, Legal Counsel\, Postmedia \nPanelists: \n\nBrian Danzis\, President\, North America\, Seedtag\nMatt Rivard\, Director\, Strategy & Product Acceleration\, Google Canada\nRobin LeGassicke\, Managing Director\, Digital\, Cairns Oneil\nTerra Richardson\, VP of Sales\, Canada\, Zefr\n\nChamber 2: Panel Discussion – Engaging Audiences in a Privacy-First World\nDiscover emerging ad channels and formats that foster meaningful connections while respecting consumer privacy. Experts discuss innovative approaches that prioritize user experience and consent. \nModerated by Sean Dixon\, Managing Director\, Activation and Applied Analytics\, Omnicom Media Group \nPanelists: \n\nBrian Batenburg\, Head of Digital Advertising Sales\, Globe Media Group\nJoyce Lee\, Sr. Manager\, Product Marketing\, Advertising\, Roku\nRyan Fuss\, SVP\, Stingray Advertising\nScott Mitchell\, Managing Director\, Canada\, Vistar Media\n\n\n\n\n3:40pm – 4:10pm\nChamber 1: Panel Discussion – Rethinking Sustainability\nHow can sustainability become a primary measure of success in advertising? This panel challenges traditional definitions and metrics\, exploring how to prioritize environmental and social responsibility alongside business objectives. \nModerated by Fil Lourenco\, VP Performance & Platforms\, Dentsu Media \nPanelists: \n\nGah-Yee Won\, Head of Marketing\, Consumer Group\, Intuit\nJulie Kerr\, Executive Director\, Digital Ad Product & Revenue Management\, CBC & Radio Canada\nMegha Wadhwani\, Senior Legal Council\, Privacy and Compliance\, Sharethrough\nDanyal Syed Ali\, Country Consumer and Customer Insights Manager\, IKEA Canada\n\nChamber 2: Panel Discussion – Addressable Reach without Compromise\nThis panel challenges the notion that privacy and effective targeting are mutually exclusive. Discover innovative solutions for achieving addressable reach while prioritizing data ethics and consumer trust.\n \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nBen Wise\, Head of Programmatic Media\, Google Canada\nMona M Afzal\, Director of Enterprise Growth Marketing & Strategy\, Scotiabank\nClaire Plaxton\, Senior Manager\, Advanced Advertising Solutions\, Rogers Sports & Media\n\n\n\n\n4:10pm – 4:25pm\nCollective Mission Debrief\n\n\n4:25pm – 4:30pm\nClosing Remarks \nTalina van Essen\, Operations Manager\, IAB Canada\n\n\n4:30pm – 6:00pm\nSocial Networking \n\nDrinks and passed canapés\n\n\n\n\n\n\n Thank you to our Sponsors\nElite Corporate SponsorsIndustry Sponsors
URL:https://iabcanada.motto.design/event/enterprise-2024/
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