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SUMMARY:Enterprise 2025: We Need To Talk
DESCRIPTION:IAB Canada’s Enterprise is back\, and this year\, We Need to Talk.  2025 presents our industry with complex political and economic realities. The Canadian digital advertising sector is being challenged to look inwards and fortify our sector while balancing the interdependencies with the US and abroad. We need to talk about two things – US\, and how will we secure a sustainable future of growth and sovereignty for the Canadian digital advertising industry and Them\, how to connect with consumers in a meaningful way in a world of accelerated content competing for attention.  \nIf you’re new to Enterprise\, come ready to contribute\, share your insights\, and engage with your community. This “All hands on deck” event is your opportunity to bring your ideas and expertise to the table\, actively helping to shape the future of Canadian digital advertising. Building on the momentum of last year’s inaugural Enterprise\, we’re summoning the industry back –and once again\, it‘s all hands on deck. \nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:10pm\nOpening Remarks & Mission Deployment \nTalina van Essen\, Operations Manager\, IAB Canada\n\n\n1:10pm – 2:50pm\nCollaborative workshop. Influence the industry’s response to 2025’s most pressing trends.  \nUpper Deck – About Them: Engaging Audiences through Sight\, Sound & Motion  \n\nThe digital media landscape is evolving fast\, with retail media surging and endless opportunities to engage consumers. But with so many choices\, how can advertisers unlock real impact? This session dives into the power of sight\, sound\, and motion\, exploring consumer behavior shifts\, creative strategies\, and media planning tactics to drive results. Don’t just follow the trends—lead the conversation on what’s next in digital advertising. \n\nLower Deck – About US: Strengthening Canadian Media Supply Chain for the Future  \n\nCanada’s media industry is at a pivotal moment. As global markets evolve\, we have an opportunity to strengthen our local ecosystem while continuing to thrive in an interconnected world. This session explores how we can support homegrown media\, foster innovation\, and ensure Canadian brands remain competitive—all while collaborating effectively on the global stage. With audiences shifting and policies changing\, how do we balance international opportunities with local sustainability? Join us as we discuss the strategies\, partnerships\, and policies needed to build a thriving Canadian media landscape that benefits businesses\, creators\, and audiences alike. \n\n\n\n\n2:50pm – 3:10pm\nBreak & Sponsor Raffles\n\n\n3:10pm – 3:40pm\nUpper Deck: Panel Discussion – Making Meaningful Connections with Audiences \nPanelists will delve into the commentary that was shared out during the working session. We will discuss the pulse of the room while weaving in new ideas and suggestions to move the industry forward.  \nModerated by Katie Wolf \nPanelists: \n\nBarbara Huggett\, GM & SVP Ad Sales-Canada\, Captivate\nBelinda Baugniet\, Manager\, International Ad Marketing\, Roku\nHeather Gordon\, Managing Director\, Canada\, Acast\nLeanne Gibson\, Head of Sales\, Spotify Canada\n\nLower Deck: Panel Discussion – Showing up for Canada  \nPanelists will delve into the commentary that was shared out during the working session. We will discuss the pulse of the room while weaving in new ideas and suggestions to move the industry forward.  \nModerated by Julie Kerr\, Executive Director\, Digital Ad Product & Revenue Management\, CBC & Radio-Canada \nPanelists: \n\nBrian Batenburg\, Head of Digital Advertising Sales\, Globe Media Group\nDanyal Syed\, Country Consumer and Customer Insights Manager\, IKEA Canada\nJoycelyn David\, Owner & CEO\, AVCommunications\nRobin LeGassicke\, Chief Transformation Officer\, Cairns Oneil\n\n\n\n\n3:40pm – 4:10pm\nUpper Deck: Panel Discussion – The New Playbook for Digital Media Success \nPanelists will delve into the commentary that was shared out during the working session. We will discuss the pulse of the room while weaving in new ideas and suggestions to move the industry forward.Moderated by Kabil Rahaman\, Head of Data Optimization\, Globe Media GroupPanelists: \n\nEmilien Hiraclides\, Senior Account Executive\, Optable\nHajar Ajam\, Head of Strategic Accounts\, Native Touch\nJayanthi Rajan\, Chief Strategy Officer\, The 2045 Collective\nPaula Festas\, SVP of Sales\, illumin\n\nLower Deck: Panel Discussion – Defining Responsible Media in 2025  \nPanelists will delve into the commentary that was shared out during the working session. We will discuss the pulse of the room while weaving in new ideas and suggestions to move the industry forward.  \nModerated by Sahil Razdan\, Director\, Legal Council\, Postmedia \nPanelists: \n\nFil Lourenco\, VP Performance & Platforms\, Dentsu\nMona M Afzal\, Director\, Enterprise Growth Marketing & Strategy\, Scotiabank\nRaven Opatovksy\, Global VP Media & Measurement Science\, Canada Goose\nTrevor Cresswell\, Strategic Partner Manager\, Industry Relations\, Google\n\n\n\n\n4:10pm – 4:25pm\nCollective Mission Debrief\n\n\n4:25pm – 4:30pm\nClosing Remarks \nTalina van Essen\, Operations Manager\, IAB Canada\n\n\n4:30pm – 6:00pm\nSocial Networking \n\nDrinks and passed canapés\n\n\n\n\n\n  \nThank you to our Sponsors
URL:https://iabcanada.motto.design/event/enterprise-2025/
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