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SUMMARY:GameFest Data Night: Bridging Worlds through In-Game Advertising
DESCRIPTION:Join us for an extraordinary event where a fireside chat\, led by Sonia Carreno\, President of IAB Canada\, and Deborah Gurofsky\, Media Pulse\, delve into the forefront of In-Game Advertising trends and innovations. Engage in a 360° panel discussion and LEVEL UP your understanding of how brands are revolutionizing audience engagement through this immersive platform. \nA great opportunity to network with your peers at a Toronto institution – the Rivoli. This event promises to be a night of insights\, networking\, and exploration into the world of In-Game Advertising. Save your seat now and be part of the conversation at GameFest Data Night! \nWe can’t wait to see you there! Limited tickets available. \n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n3:30pm –  4:00pm\nRegistration\n\n\n4:00pm – 4:05pm\nOpening Remarks\n\n\n4:05pm – 4:20pm\nFireside Chat: Tapping into the Gaming Audience – A New Frontier for Advertisers \nWith a staggering 23 million Canadians playing video games daily\, the gaming community has emerged as a formidable audience for advertisers. Join us to discover innovative strategies in in-game advertising that allow brands to authentically connect with this dynamic audience without disrupting the gameplay experience. \nTake advantage of this opportunity to unlock limitless possibilities and revolutionize your advertising approach. \nSpeakers: \n\nDeborah Gurofsky\, Vice President of Partnerships and Strategy\, Media Pulse\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n4:20pm – 4:55pm\nPanel: Navigating In-Game Advertising – Collaborative Strategies for Agencies and Clients \nThis insightful conversation highlights the critical need for agencies and clients to take a strategic approach to seamlessly integrating in-game advertising into their marketing mix. \nJoin industry experts as they dissect the nuances between in-game advertising and game streamer sponsorship and provide actionable insights for developing authentic campaigns that resonate with the gaming audience. \nModerated by Laura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada \n\nCarlos Guevara\, Marketing Director\, Apex Gaming Network\nCarlos Sutter\, Commercial Director\, todoMobile\nDeborah Gurofsky\, Vice President of Partnerships and Strategy\, Media Pulse\nPascaline Forget\, Gaming Partnerships Manager\, Initiative\n\n\n\n\n4:55pm – 5:00pm\nClosing Remarks\n\n\n5:00pm – 7:00pm\nSocial Networking \n\nDrinks and Hors d’oeuvre\n\n\n\n\n\nThank you to our Sponsors\nElite Corporate Sponsors\n \nHost Sponsor
URL:https://iabcanada.motto.design/event/gamefest-data-night/
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