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UID:3989-1732107600-1732111200@iabcanada.motto.design
SUMMARY:How Environics Analytics is Helping Advertisers and Publishers Thrive in a World of Deprecating Signals
DESCRIPTION:The marketing landscape is facing a new paradigm. Initiated by the need to address deprecating targeting signals\, this new environment is also increasingly subject to marketers’ demands for  more privacy-centric data strategies\, increased transparency in the programmatic process\, and true ROI-based outcomes measurement. This new paradigm requires a new approach\, and that is a good thing – because new approaches open up new opportunities for success. \nJoin this webinar to discover how Environics Analytics (EA)\, together with its exclusive LiveRamp partnership in Canada\, is equipping brands\, agencies and publishers with the future-proof\, scalable solutions to reach the right audiences today. From identity to addressability at scale\, EA will share how its unique combination of data\, technology and expertise can increase advertisers’ marketing effectiveness while helping publishers increase the yield and value of their inventory. Discover what you need to get started with confidence.
URL:https://iabcanada.motto.design/event/how-environics-analytics-is-helping-advertisers-and-publishers-thrive-in-a-world-of-deprecating-signals/
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