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SUMMARY:Business of Digital: Location Based Advertising – Mobility is the Message 
DESCRIPTION:Location-based advertising is stronger than ever. With access to digital signage on the rise and contextual capabilities turning up their relevancy\, the use of location intelligence to connect the right audiences with meaningful messages is scheduled to soar in the coming years.  \nJoin IAB Canada’s 5th Annual Location Based Advertising event where we will discover the latest innovations in the vibrant space of mobile ads. This year we will delve into everything from tightening policies in location targeting to cool new technologies – it’s all about being integrated at the right place with the right content.  \nInterested in a sponsorship opportunity? Reach out to memberships@iabcanada.com. \n\n\n\n \n\n\nTime (EST)\nTopic\n\n\n1:00pm – 1:05pm\nOpening Remarks\n\n\n1:05pm – 1:15pm\nSetting the Stage: Barometer Findings  \nIAB Canada will provide an updated Barometer Report on the what\, where\, when\, how of Location Based Advertising in Canada.   \n\nKimberley Auciello\, Director of Experience\, IAB Canada\n\n\n\n\n1:20pm – 1:35pm\nMeasurement and Opportunity in OOH – Panel Discussion \nThis panel will address the impact of recent and upcoming browser changes on the way OOH uses data for targeting\, reporting and measurement. They will discuss how data and tech have influenced the packaging and sale of OOH\, what are the best practices and opportunities for buyers & sellers and dispel some of the misconceptions in this space.  \nModerator: \n\nÉva Pusztahegyi\, Director of Business Development\, Programmatic & Mobile\, Outfront Media\n\nPanelists: \n\nScott Mitchell\, Managing Director\, Canada\, Vistar\nMary Ventresca\, VP\, Marketing & Business Development\, Pattison\nJennifer Bidwell\, Executive Vice President\, Sales\, Allvision\n\n\n\n\n1:40pm – 2:00pm\nLBA Challenges & How to Overcome Them  \nMarketers continue to invest in location-based marketing because of its effectiveness. Understanding what works and what doesn’t is critical to  the success of any campaign. \n\nSaad Uddin\, CEO\, Native Touch\n\n\n\n\n2:05pm – 2:20pm\nThe Do’s and Don’ts of Location-Based Advertising \nThe unique regulatory\, technological and data challenges present in the Canadian market require marketers to understand and activate campaigns that are relevant to and welcome by their target audience. \nLearn how maintaining a transparent approach to your organization’s use of data can build consumer trust without sacrificing the effectiveness of your campaigns. \n\nJan Kestle\, President\, Environics Analytics\n\n\n\n\n2:25pm – 2:40pm\nPutting Your Best Foot Forward – Foot Traffic Attribution Best Practices   \nJoin us to learn more about FTA\, how to connect ad exposure to real world behavior to quantify the impact of digital and out‐of‐home advertising on in‐store visits. \n\nFraser Close\, Sales Leader\, Data and Adtech Platforms\, Pelmorex Corp\n\n\n\n\n2:45pm – 3:00pm\nInnovation in the Name of Location – Panel Discussion \nThis panel of experts will explore the latest creative solutions and technological advancements powering LBA today and tomorrow. \nModerator: \n\nGeneviève Michaud\, VP Alliances\, Atedra Inc.\n\nPanelists: \n\nRodney Perry\, Chief Digital Officer\, Chameleon Digital Media\nRyan Fuss\, SVP\, Global Media Solutions\, StingRay\nBrandon Kirk\, VP Client Solutions\, Rogers Sports & Media\nBen Bookbinder\, Managing Director\, Canada\, Hivestack\n\n\n\n\n3:00pm – 3:05pm\nClosing Remarks\n\n\n\n  \nThank you to our Sponsors \nElite Sponsors \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nTopic Sponsors \n\n\n\n\n\n\n\n\nPlease note: By registering for this webinar\, you are opting-in to receive newsletters and other marketing communications from nabs and/or IAB Canada. You can withdraw your consent at any time. \nQuestions? \nContact us at events@iabcanada.com.
URL:https://iabcanada.motto.design/event/location-based-advertising/
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