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SUMMARY:Product Profile: Go Beyond Linear with LG Ads Solutions
DESCRIPTION:The rapid evolution of TV and the opportunities that come with it create a choice-dilemma for agencies and brands as they navigate their ad buys. As consumer behavior shifts towards streaming TV\, brands are rethinking their targeting strategies. How can brands take advantage of swiftly changing viewer trends and CTV ad opportunities to optimize campaign effectiveness? \nLG Ads Solutions can help you extend your linear campaigns to reach cord cutters and light viewers with exclusive\, deterministic CTV targeting across 120M LG smart TVs globally and 2M addressable smart TV households in Canada. The rich\, interactive native TV ad formats can engage viewers with your brand with the ability to click through to videos\, websites\, apps and content. To learn how you can target custom audience segments\, optimize reach and frequency across platforms and measure outcomes against business KPIs\, join the webinar.\nPresenter \nAdam Fishman\, VP \, Ad Sales \, Head of Media & Entertainment
URL:https://iabcanada.motto.design/event/product-profile-go-beyond-linear-with-lg-ads-solutions/
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