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DTSTART;TZID=America/Toronto:20251127T130000
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UID:4127-1764248400-1764266400@iabcanada.motto.design
SUMMARY:Report on Data 2025
DESCRIPTION:Join us for IAB Canada’s year-end event\, The Report on Data 2025\, where the digital advertising community gathers to close the year with exclusive insights and connections. \nThis highly anticipated event features the unveiling of the latest CMUST study\, offering an in-depth look at Canadian media usage trends\, alongside exclusive presentations of the year’s most impactful digital media developments and trends. \nDon’t miss this opportunity to gain valuable knowledge\, connect with industry peers\, and leave with a comprehensive understanding of the ever-evolving digital landscape as we prepare for the opportunities and challenges of 2026. \n\nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm -1:05pm\nOpening Remarks by Wade Kuiken-Rogers\n\n\n1:05pm – 1:45pm\nCanadian Media Usage Study (CMUST) 2025 \nSince 2004\, the Canadian Media Usage Study (CMUST) has tracked the changing media habits of Canadians – and how the industry has evolved in tandem. The 22nd edition will continue to review how Canadians consume content and the expansion in their media choices.  It will also highlight some key trends that have begun to reshape the industry – for consumers\, marketers\, media producers and sellers. \nSpeaker: Matt Devlin\, Managing Director – Marketing Science\, PHD\n\n\n1:45pm – 1:55pm\n\nThe Future of Information: Towards A Connected Media & Consumer Measurement Ecosystem \nThis paper describes a new cross-media and consumer behaviour database that is anchored by a complete household level foundation providing a privacy compliant\, hyper-local ‘truth set’ offering a fully connected media ecosystem. The database\, called Vividata Spatial\, levels the playing field for cross media planning and allows unparalleled targeting and activation.  The novel weighting methodology leverages high-quality survey as the Identigraph to ‘translate’ other databases\, including currency media measurement\, first-party\, third-party\, transactional\, or deterministic data\, all modeled to the household level. This approach can be replicated across other global markets; examples from Canada are presented. \nSpeaker: Pasquale (Pat) A. Pellegrini\, President & CEO\, Vividata\, Canada \n\n\n\n1:55pm – 2:15pm\nBreak\n\n\n2:15pm – 2:25pm\nModern Media Attribution: Linking TV Viewership to Real-World Sales \nThis session will unveil the newest evolution of media attribution in Canada\, exploring a modern framework for achieving true\, closed-loop measurement for TV advertisers. It will deconstruct the methodology required to deterministically link large-scale linear and connected TV viewership with real-world\, SKU-level purchase data in a privacy-compliant environment. \nSpeakers: \n\nJamie Armstrong\, GM\, Media Intelligence\, Loblaw Advance\nRobyn Sullivan\, GM\, Go-To-Market\, Loblaw Advance\nSabrina Segal\, Director\, Large Customer Solutions\, Bell Media\n\n\n\n\n2:25pm – 2:55pm\nPanel: Retail Media \nRetail media is rewriting the playbook for performance and brand building in Canada. Get a first look at new findings from the Retail Media Report\, then hear how leaders are connecting retail data\, on-site and in-store placements\, and premium off-site inventory to real sales outcomes. We will cut through buzzwords\, compare what actually scales\, and show how privacy\, creative\, and measurement come together to move product.  \nModerated by Paolo Lacuna\, Content Strategy Director\, IAB Canada \nPanelists: \n\nGautham Pingali\, Chief Media Officer\, WPP Media\nGraham Edward\, Sr. Director\, US Emerging Brands & Canada Ad Sales\, Instacart\nMelissa Savage\, Director\, Media Services\, Air Miles\nRyan Fuss\, Chief Revenue Officer\, Stingray Advertising\n\n\n\n\n2:55pm – 3:05pm\nBreak\n\n\n3:05pm – 3:15pm\nHow data collaboration is unlocking new insights today and building the foundation for an AI-driven future \nData collaboration is enabling advertisers\, publishers and agencies to measure real campaign outcomes across a wide range of media channels\, including those that have previously been harder to measure.  This presentation will provide real examples of how this is happening in Canada\, right now. In addition\, as agentic AI adoption accelerates\, David will explain why companies that want to succeed in the next 3 years will invest in strong data foundations\, collaboration capabilities\, technology\, and governance today. \nSpeaker: David Phillips\, Chief Media & Activation Officer\, Environics Analytics \n\n\n\n3:15pm – 3:30pm\nFireside Chat: The State of Data in Canada \nIn this candid conversation\, Sonia Carreno\, President of IAB Canada\, sits down with Andrea Cook\, CEO of Jam CRM\, to explore what’s really happening on the ground in Canada’s data ecosystem. Together\, they’ll unpack emerging trends in data management\, the evolving definition of CRM\, and the challenges that keep data leaders up at night. The discussion will also look ahead to the next 12 months\, highlighting the innovations\, opportunities\, and mindset shifts shaping the future of data-driven marketing in Canada. \nSpeakers: \n\nAndrea Cook\, CEO\, JAM CRM\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n3:30pm – 4:00pm\nHot Takes: Put your money where the consumer is  \nAttention shifts fast\, but budgets often lag. This session translates where Canadians actually spend time into smarter allocations across premium video\, news\, audio\, live sports\, and the open internet. Expect practical guidance on identity in a post-cookie world\, de-duplicated reach\, attention signals that matter\, and the analytics that tie it all to business outcomes.  \nModerated by Brian Batenburg\, Head of Digital Advertising Sales\, Globe Media Group\, The Globe and Mail \nPanelists: \n\nLindsey Hanley\, COO\, Native Touch\nRose Hutchison\, Senior Director of Advanced Advertising & Insights\, Rogers Sports & Media\nSpencer Charters\, Head of Data Partnerships\, Canada\, The Trade Desk\nWanda Fong\, Country Director\, Meta Global Business Group\, Meta\n\n\n\n\n4:00pm – 4:05pm\nClosing Remarks by Wade Kuiken-Rogers\n\n\n4:05pm – 6:00pm\nSocial Networking \n\nDrinks & passed canapés\n\n\n\n\n\n\nThank you to our Sponsors
URL:https://iabcanada.motto.design/event/report-on-data-2025/
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