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DTSTART;TZID=America/Toronto:20260527T202100
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CREATED:20230307T220324Z
LAST-MODIFIED:20260310T145757Z
UID:3640-1779913260-1779913260@iabcanada.motto.design
SUMMARY:Business of Digital: Retail Media - Powering Purchase
DESCRIPTION:2023 will continue to bring a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first-party data to create powerful contextually relevant messages is the new game in town. \nWe’ll cover everything from the latest technology solutions and data strategies to dynamic creative solutions that convert promise into practice. \n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:05pm\nOpening Remarks \nLaura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada\n\n\n1:05pm – 1:20pm\nThe State of Retail \nGoogle provides an overview of the Canadian eCommerce landscape with key insights into changing consumer habits and how they are leveraging digital media across the purchase journey. \nJamie Gargatsougias\, Head of Industry – DTC and eCommerce Retail\, Google Canada\n\n\n1:20pm – 1:40pm\nFireside Chat: From the Publisher’s View – Driving E-commerce Success with Audiences on the Open Internet \nThe future of E-commerce is transforming as cookies are phased out. The Trade Desk will sit down with VerticalScope\, a leading publisher in both Canada and the US\, to explore their strategies in adapting to this evolving environment\, addressing identity challenges\, and assessing the implications for brands in the e-commerce sector. \nSpeakers: \n\nRiley Armstrong\, Director of Inventory Development\, The Trade Desk\nChris Goodridge\, President & Chief Operating Officer\, VerticalScope\n\n\n\n\n1:40pm – 2:05pm\nPanel: Investing in Retail Media  \nLeading agencies discuss the retail media opportunities and how they are evaluating them on behalf of their clients. The group will discuss their views on the value proposition for brands and the benefits and watch outs of buying into the retail media network offering. \nModerated by Michka Mancini\, AVP Triangle Retail Media\, Canadian Tire Corporation \nPanelists: \n\nDaniela Marlin\, VP of Ecommerce\, Publicis Media\nFil Lourenco\, VP Performance & Platforms\, Dentsu Media\nJaime Norgarb\, VP Client Business & Planning\, PHD\nLucy Baumgartner\, Managing Director\, eCommerce\, Transact \n\n\n\n\n2:05pm – 2:30pm\nPanel: From Selling Widgets to Winning in Media  \nTop retailers explain how their businesses are changing rapidly to meet the needs of their customers. This discussion will explore the current and future opportunities available to advertisers and what the long game looks like for retail media in Canada. \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nArthur Marcoviciu\, Digital Marketing Director\, The Home Depot Canada\nGabriela Vincens\, Head of Growth & Product Development\, Best Buy Ads Canada\nLeanne Gibson\, Vice President & Managing Director\, Walmart Connect\nRyan Webber\, VP Sales & Client Services – Advance powered by Loblaw\n\n\n\n\n2:30pm – 2:45pm\nMedia Break\n\n\n2:45pm – 3:00pm\nFireside Chat: How Nestle Purina PetCare is building marketing across the funnel with Amazon Ads\n \nLearn how Nestle Purina PetCare is thinking differently about their eCommerce strategies\, moving away from a lower funnel marketing only approach to a full-funnel strategy that connects with any audience\, wherever they may be in the shopper journey. Nestle Purina PetCare and Amazon Ads will also delve into the role of a strong partnership and trust in building an effective full funnel strategy with measurable downstream impact. \nSpeakers: \n\nArshika Patel\, Director eBusiness\, Nestle Purina PetCare\nChantal Rossi Badia\, Head of CPG/QSR/Entertainment\, Amazon Ads \n\n\n\n\n3:00pm – 3:25pm\nPanel: Setting up Shop – How Retailers are Maximizing their Inventory with Third-Party Partnerships \nA lively discussion that unpacks the tools and inventory sources available to retailers looking to expand their offerings. From in-store offerings to zero-party data and reach extensions\, this panel is all about setting up for retail media success. \nModerated by Quentin George\, Partner\, McKinsey \nPanelists: \n\nRyan Fuss\, SVP\, Stingray Advertising\nScott Mitchell\, Managing Director\, Vistar Media\n\nJason Beales\, Chief Strategy and Commercial Officer\, Air Miles\n\n\n\n\n\n3:25pm – 3:55pm\nConsumers Feasting on Feeds  \nLively back-to-back speed presentations on powerful new ways in which consumers are shopping from social and entertainment platforms. Explore how and why brands are taking note.  \nSpeakers: \n\nDave Kim\, Head of Industry\, Retail\, TikTok Canada\nMatthew Shore\, Entertainment\, Tech & Telco Lead\, Snapchat\nAlex Penseney\, Client Partner – Retail Media\, Meta\n\n\n\n\n3:55pm – 4:00pm\nClosing Remarks \nLaura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada\n\n\n4:00pm -6:00pm\nSocial Networking \n\nDrinks & Passed Hors D’oeuvres\n\n\n\n\n\n  \nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \nThank you to our Sponsors\nElite Corporate Sponsors\n \nIndustry Sponsors\n\n\n\n \n\n\n\n\nTopic Sponsor\n \n\n\n\n\nCoffee Corner Sponsor\n\n\nTech Sponsor
URL:https://iabcanada.motto.design/event/retail-media-powering-purchase/
ATTACH;FMTTYPE=image/png:https://iabcanada.motto.design/wp-content/uploads/2026/03/BOD_RetailMedia_Linkedin-1.png
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