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UID:4144-1738069200-1738080000@iabcanada.motto.design
SUMMARY:Skills Lab - Addressing Canada's Cultural Mosaic
DESCRIPTION:This 3 hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians. Attendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them. \nWho Should Attend\n\nMedia Planners & Buyers\nStrategic Account Managers\nMedia Account Directors\nBrands\n\nWhat is on the Agenda\n\nWhy developing a multi-cultural strategy is imperative\nThe shifting Canadian audience from coast-to-coast\nBest practices and tactical tips\nIn-depth QA with the masters\n\nWe can’t wait to see you there! Limited seats available. \n  \nThank you to our Sponsors\n 
URL:https://iabcanada.motto.design/event/skills-lab-addressing-canadas-cultural-mosaic/
ATTACH;FMTTYPE=image/png:https://iabcanada.motto.design/wp-content/uploads/2026/03/Cultural-Mosaic-Skills-Lab_1200x627.png
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