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UID:4238-1770210000-1770220800@iabcanada.motto.design
SUMMARY:Skills Lab: How to Activate Live Sports in Advertising
DESCRIPTION:Unlock the power of real-time\, high-attention moments. Live sports remain one of the most powerful environments for advertisers; drawing massive\, emotionally invested audiences who watch in the moment and pay attention. Yet the landscape is rapidly evolving: streaming platforms\, new deals\, cross-platform fan behaviour\, and emerging formats are transforming how brands show up. \nJoin us for a practical\, insight-driven session designed to help marketers navigate today’s live sports ecosystem and build strategies that drive real impact. This 3-hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians. \nAttendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them. \nWho should attend:\n\nMedia Planners & Buyers\nStrategic Account Managers\nSearch Specialist\, Strategist or Analyst\nMarketers\nBrand Managers\nand anyone looking to better leverage sports as a high performance advertising channel.\n\nAgenda\n\nThe Live Sports Landscape Today\nWhy Live Sports Matter\nHow to Build a Strong Activation Strategy\nBest Practices\, Measurement and Optimization\nIn-depth QA with the masters\n\nWe can’t wait to see you there! Limited seats available.
URL:https://iabcanada.motto.design/event/skills-lab-how-to-activate-live-sports-in-advertising/
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