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CREATED:20250430T221902Z
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UID:4155-1747917000-1747929600@iabcanada.motto.design
SUMMARY:Skills Lab: Mastering the (New) Basics
DESCRIPTION:This 3 hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians. In today’s rapidly evolving digital landscape\, a strong foundational understanding of digital media is essential for effective communication\, strategy\, and execution. \nAttendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them. \nWHO SHOULD ATTEND: \n\nMedia Planners & Buyers\nBrand Managers\nMedia Account Directors\nMedia Strategists\n\nAGENDA: \n\nMapping out the appropriate channels\nDefining Omnichannel Ads\nSpotlight on:\n\nVideo – Digital and CTV\nAudio\nDOOH / Location Based Advertising\nGaming\n\n\nMeasuring success\nQ&A with the Masters\n\nREGISTRATION OPENS AT 12:00PM ET \nWe can’t wait to see you there! Limited seats available.
URL:https://iabcanada.motto.design/event/skills-lab-mastering-the-new-basics/
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