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SUMMARY:Skills Lab: Rehumanizing the Media Sales Conversation presented in partnership with Dale Carnegie
DESCRIPTION:In a world where automation\, data\, and algorithms dominate the conversation\, the most powerful differentiator in media sales is still human connection.  \nThat’s why we’re thrilled to partner with Dale Carnegie for an intimate and unplugged seminar designed specifically for today’s Canadian media landscape. \nJoin us for a three-hour interactive skills lab where we’ll explore how to:\n  \n\nNavigate client conversations that have become overly technical or transactional \n\n\nReconnect specs\, data\, and attributes to meaningful business outcomes \n\n\nRebuild trust\, relevance\, and influence in every interaction \n\nYou’ll also get an exclusive overview of IAB Canada’s 2025 Sales Attributes — the core capabilities our industry sees as essential for success in the year ahead.  \nWhether you’re new to the industry or a seasoned pro\, you’ll leave with a re-ignited fire in the belly — armed with fresh strategies and renewed inspiration.  \nWe can’t wait to see you there! Limited seats available.
URL:https://iabcanada.motto.design/event/skills-lab-reimagining-the-media-sales-conversation/
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