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UID:4154-1742907600-1742918400@iabcanada.motto.design
SUMMARY:Skills Lab: The Untapped Value of Retail Media
DESCRIPTION:IAB Canada partnered with Retail Council of Canada to conduct research about the state of retail media in Canada. Our findings indicated a disconnect between media buyers’ expectations on measurement and what was being offered by retailers. The results were unexpected as they pointed towards an over-delivery of value by the retail media networks that have suffered low demand. Media buyers are looking to integrate their measurement into existing models – but retail offers a whole new dimension. This skills lab is designed to address this gap. \nWho Should Attend:\n\nMedia Buyers and Planners\nAgencies\nTrading Desks\nDirect Advertisers\nStrategist\nBrands\n\nAgenda:\n\nThe AND of Retail Media\nHow to add Retail Media Metrics to the Dashboard\nHow to Bake Retail Media into the Plan\nBuilding Bridges\nIn-depth QA with the masters
URL:https://iabcanada.motto.design/event/skills-lab-the-untapped-value-of-retail-media/
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