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UID:4174-1757595600-1757606400@iabcanada.motto.design
SUMMARY:Skills Lab: Win the Season - The Holiday Edition
DESCRIPTION:The holiday season is one of the most important and competitive periods in the industry. Advertising to consumers starts earlier than you might think. This 3-hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians. Attendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them. \nWho should attend:\n\nMedia Planners & Buyers\nStrategic Account Managers\nMedia Account Directors\nSocial / Media Coordinators\nBrands\n\nAgenda\n\nHoliday Guide -What Works During the Holidays (and What Doesn’t)\nHow to advertise during holidays?\nHoliday Streaming & CTV\nCreative trends that connect with consumers\nLearnings from holiday campaigns\nIn-depth QA with the masters\n\nWe can’t wait to see you there! Limited seats available. \n\nRegister
URL:https://iabcanada.motto.design/event/skills-lab-win-the-season-the-holiday-edition/
ATTACH;FMTTYPE=image/jpeg:https://iabcanada.motto.design/wp-content/uploads/2026/03/Skills-Lab-Sept-2025-Holiday-Shopping-1200x627-1.jpg
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