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SUMMARY:State of the Nation 2025: Toronto
DESCRIPTION:Join us at IAB Canada’s premier event\, the State of the Nation\, the must-attend digital advertising summit for agencies\, advertisers\, publishers\, and ad tech professionals. \nThis annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights\, strategic priorities\, and the latest global updates shaping the industry. As the digital landscape continues to evolve at breakneck speed\, this event offers an unparalleled opportunity to stay ahead of emerging trends\, address key challenges\, and unlock new opportunities for success. \nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \nThis event is now SOLD OUT! \n\nAgenda\n\n\n\n \n\n\nTime (EST)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:05pm\nOpening Remarks \nLynne Clarke-Drew\, Country Manager\, Microsoft Advertising\, Canada \nYasmine Dang\, Senior Client Leader\, Microsoft Advertising\, Canada \n\n\n\n1:05pm – 1:20pm\nThe State of the Industry \nIAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI\, consumer trust\, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies. \nSonia Carreno\, President\, IAB Canada\n\n\n1:20pm – 1:35pm\nCanadian Trends \nCanada is at a crossroads and embarking on a new chapter. Amid trade tensions and high policy uncertainty\, Canadian businesses bracing for a turbulent economy. Historically\, moments like this have triggered uncertainty across industries\, and advertising is often among the first budgets to be scrutinised. Marwa Abdou shares data and insights on where things stand\, top of mind challenges and obstacles ahead\, and how the industry can leverage resilience\, strategic investment\, and a focus on brand strength to weather this economic instability. \nMarwa Abdou\, Senior Research Director\, Canadian Chamber of Commerce\n\n\n1:35pm – 1:45pm\nThe State of Media in Canada \nStay ahead of the curve with a deep dive into the latest trends shaping Canada’s digital ecosystem. This session will explore essential insights to help refine your marketing strategy for the year ahead\, including cross-platform measurement\, evolving consumer habits across devices and formats\, major category usage\, Canadian perspectives on the role of AI\, social media trends\, and the key players driving digital transformation. Whether you’re building campaigns or adjusting course\, this data-driven overview will equip you to make smarter\, more informed decisions in 2025. \nBryan Segal\, Senior Vice President\, Commercial\, Comscore\n\n\n1:45pm – 2:10pm\nBreak\n\n\n2:10pm – 2:25pm\nFireside Chat: The State of Ad Tech \nIn this candid conversation\, IAB Canada President Sonia Carreno welcomes Tony Katsur\, CEO of IAB Tech Lab\, joining live via Zoom\, for a deep dive into the evolving ad tech landscape. From what’s on the roadmap to the regulatory and technical pressures shaping the future\, they’ll unpack the trends\, the tensions\, and the breakthroughs ahead.  \nSpeakers: \n\nAnthony Katsur\, CEO\, IAB Tech Lab (joining via Zoom)\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n2:25pm – 2:55pm\nPanel: The State of What’s Possible \nIn an era of uncertainty where every media dollar counts\, marketers are looking to stretch their budgets as far as they can go to drive returns. This panel will delve into the possibilities of leveraging smart media investment for results. \nWe’ll discuss how once “nice to haves” are quickly becoming must haves as competition surges and attention is at a premium. \nModerated by Vadeem Semko\, Supervisor\, Growth & Partnerships\, Time & Space \nPanelists: \n\nKelly Thomas Nojaim\, Regional VP for North America Corporate Sales\, Microsoft\nBrian Batenburg\, Head of Digital Advertising Sales\, Globe Media Group\nJordan Smart\, Senior Director of Business Development\, The Trade Desk\nSaad Uddin\, Co-founder and CEO\, Native Touch\n\n\n\n\n2:55pm – 3:25pm\nPanel: Is this Even Legal? \nA conversation about the intricate privacy and consent policies in Canada. Familiarize yourself with Canada’s privacy and consent legal framework to ensure your advertising practices are compliant and ethical. \nModerated by Sahil Razdan\, Director\, Legal Council\, Postmedia \nPanelists: \n\nAmanda Maltby\, Chief Privacy Officer in President & Exec Advisory Team\, Environics Analytics\nCedrik Lafrance\, Country Manager\, Canada\, Axeptio\nChristopher Ferguson\, Partners\, Fasken Martineau DuMoulin LLP\nDavid Kavanagh\, AVP\, Digital Performance Marketing\,Growth Marketing\, TD Bank Group\n\n\n\n\n3:25pm – 3:55pm\nAd Tech “Hot Takes” Lightning Round \nReady for some bold predictions and unfiltered opinions? Join us for one of the most anticipated sessions at IAB Canada’s State of the Nation—a fast-paced\, no-holds-barred panel where leading experts in advertising technology will react live to pressing industry issues. \nWe’ll be taking the pulse of the digital advertising community with real-time audience polling on hot-button topics. Our panel will dive into spontaneous debate\, sharing their unique perspectives\, contrarian views\, and pragmatic insights. It’s an unscripted format that promises fresh takes on the future of ad tech. If you want to hear what industry insiders really think\, don’t miss this session. \nModerated by Paolo Lacuna\, Content Strategy Director\, IAB Canada \nPanelists: \n\nLesley Conway\, Head of Walmart Connect\nEmilien Hiraclides\, Senior Account Executive\, Optable\nVince Simone\, Head of DSP Sales\, Yahoo Canada\nVictor Amorim\, Director of Buyer Development\, Index Exchange\n\n\n\n\n3:55pm – 4:00pm\nClosing Remarks \nLynne Clarke-Drew\, Country Manager\, Microsoft Advertising\, Canada \nYasmine Dang\, Senior Client Leader\, Microsoft Advertising\, Canada \n\n\n\n4:00pm – 6:00pm\nSocial Networking \n\nDrinks and passed canapés\n\n\n\n\n\nThank you to our Sponsors
URL:https://iabcanada.motto.design/event/sotn-2025-toronto/
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