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SUMMARY:State of the Nation 2025: Vancouver
DESCRIPTION:Join us at IAB Canada’s premier event\, the State of the Nation\, the must-attend digital advertising summit for agencies\, advertisers\, publishers\, and ad tech professionals. \nThis annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights\, strategic priorities\, and the latest global updates shaping the industry. As the digital landscape continues to evolve at breakneck speed\, this event offers an unparalleled opportunity to stay ahead of emerging trends\, address key challenges\, and unlock new opportunities for success. \nInterested in becoming a speaker or sponsor? Reach out to events@iabcanada.com \n\nAgenda\n\n\n\n \n\n\nTime (PT)\nTopic\n\n\n3:00pm – 3:30pm\nRegistration\n\n\n3:30pm -3:35pm\nOpening Remarks \nJulie Thorne\, Group Account Director\, Media Experts\n\n\n3:35pm – 3:50pm\nThe State of the Industry \nIAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI\, consumer trust\, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies. \nSonia Carreno\, President\, IAB Canada\n\n\n3:50pm – 4:00pm\nThe State of Media in Canada \nStay ahead of the curve with a deep dive into the latest trends shaping Canada’s digital ecosystem. This session will explore essential insights to help refine your marketing strategy for the year ahead\, including cross-platform measurement\, evolving consumer habits across devices and formats\, major category usage\, Canadian perspectives on the role of AI\, social media trends\, and the key players driving digital transformation. Whether you’re building campaigns or adjusting course\, this data-driven overview will equip you to make smarter\, more informed decisions in 2025. \nBryan Segal\, Senior Vice President\, Commercial\, Comscore\n\n\n4:00pm – 4:30pm\nPanel: What are we signaling? \nUnderstanding the quality and intent behind data signals is mission-critical. Building on IAB Canada’s latest perspective—Weak Signals\, Strong Consequences—this panel will explore the implications of signal degradation\, the urgency for greater transparency\, and what the industry must do to restore trust in the programmatic supply chain.  \nJoin us for a forward-looking discussion that will challenge assumptions\, provide clarity\, and help chart a smarter path forward for digital advertising in Canada.  \nModerated by Jason Snider\, President\, Canada West\, Omnicom Media Group \nPanelists: \n\nBriannah Fisher\, Head of Marketing\, Trail Appliances\nDominic Laforest\, Sales Director – Western Canada\, LG Ad Solutions\nNoel Geer\, CEO & Co-Founder\, Connected Interactive\nZac Goodman\, Partner\, Chief Strategy Officer\, Mediology\n\n\n\n\n4:30pm – 5:00pm\nPanel: Sustainable Supply Chain \nAcross the digital advertising industry\, there is a growing focus on sustainability\, transparency\, and the optimization of media supply paths. Within this context\, the question of what defines Canadian media has come into sharper focus. Definitions vary across stakeholders—shaped by content ownership\, audience\, distribution models\, and more—making it a nuanced topic with no singular answer.  \nDrawing on insights from IAB Canada’s Enterprise 2025 Industry Barometer Report\, this panel will explore how different parts of the ecosystem are approaching the idea of a sustainable supply chain\, what it means to support Canadian media in practice\, and where alignment is needed to move the conversation forward.  \nThis session will offer a grounded look at the evolving dynamics of media investment and supply chain responsibility in the Canadian market.  \nModerated by Kamyar Ezzati\, Project Lead – Paid Search and Social\, Media Monks \nPanelists: \n\nJenn Bowie\, Director of Digital & Strategy\, Barlow Media\nPaula Festas\, SVP of Sales\, illumin\nPatrick Dereniwski\, Sales Director\, Canada\, Channel Factory\nShaun Harrison\, Sr. Strategy Manager\, Digital Media Transformation\, TELUS Canada\n\n\n\n\n5:00pm – 5:15pm\nTownhall Discussion\n\n\n 5:15pm – 5:20pm\nClosing Remarks \nJulie Thorne\, Group Account Director\, Media Experts\n\n\n 5:20pm – 6:30pm\nSocial Networking \n\nDrinks and passed canapés\n\n\n\n\n\nThanks to our Sponsors\n 
URL:https://iabcanada.motto.design/event/sotn-2025-vancouver/
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