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SUMMARY:State of Data and Measurement in Canada *MEMBERS ONLY*
DESCRIPTION:Join IAB Canada as we look to delve into the state of data and measurement in Canada with POVs from the buy and sell side. \nBrought to you by our Data Analytics and Measurement Committee\, we will discuss opportunities\, challenges\, and measurement implications in the digital marketing and advertising space\, as experts speak candidly on the changes that they are making in response to the ever-evolving landscape. \nCome equipped with questions and curiosities\, and we look forward to seeing you there! \n25-30 Mins: Platform Panel Discussion with Q&A \n\nJoshua Nathan\, Data Partnerships at The Trade Desk\nLuke Stringer\, Head of Marketing Science at Meta Canada\nMat Dubuc\, at Google Canada\n\nModerated by: John Shilton\, VP of MarTech & Data Intelligence at Publicis Media and Chair of IAB Canada’s Data Analytics and Measurement Committee. \n\n25-30 Mins: Buy-Side Panel Discussion with Q&A \n\nDiana Walter\, Head of Digital at OMD Canada\nMike De’Oliveira\, Head of Platforms and Data at Epitaph Group\nMelissa Savage\, Direct\, Media Strategy at Air Miles\n\nModerated by: Erin McWhinnie\, Group Director of Strategy at OMD and Chair of IAB Canada’s Data Analytics and Measurement Committee.
URL:https://iabcanada.motto.design/event/state-of-data-and-measurement-in-canada-members-only/
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