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DTSTART;TZID=America/Toronto:20260527T202100
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UID:3629-1779913260-1779913260@iabcanada.motto.design
SUMMARY:State of the Nation & AGM 2023
DESCRIPTION:This event is now sold out!  \nIAB Canada’s State of the Nation event is the “do not miss” annual digital advertising summit that will be taking place again in 2023. \nDeveloped to bring the industry together from coast to coast\, this event is full of critical industry updates\, top priorities for 2023 and an update on international activities that are important for agencies\, advertisers\, publishers and the ad tech community. \nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nAgenda\n\n\n\n \n\n\nTime (ET)\nTopic\n\n\n11:30am – 12:00pm\nAGM Registration: Only open to IAB Canada Members\n\n\n12:00pm – 12:30pm\nAGM (IAB Canada Members Only) \nSonia Carreno\, President\, IAB Canada\n\n\n12:30pm – 1:00pm\nEvent Registration\n\n\n1:00pm – 1:05pm\nOpening Remarks \nJed Schneiderman\n\n\n1:05pm – 1:20pm\nThe State of the Industry \nA presentation highlighting findings from the 2022/23 Digital Ad revenue survey and an overview of key industry issues and opportunities for this year. \nSonia Carreno\, President\, IAB Canada\n\n\n1:20pm – 1:35pm\nA Macro View of the Canadian Economy \nA discussion on the current state of the Canadian economy with a focus on trends\, categories and consumer behaviors that significantly impact the digital advertising sector. \nMarwa Abdou\, Senior Research Director\, Canadian Chamber of Commerce\n\n\n1:35pm – 1:45pm\nDigital Year in Review \nWith the competitive media landscape changing at pace in 2023\, the Year in Review is a full wrap of 2022 from a holistic view of digital\, social\, advertising\, and gaming consumers to better understanding audience insights in Canada and from a global perspective. \nPaul Rich\, Director\, Canada\, Comscore\n\n\n1:45pm – 2:05pm\nFireside Chat: How Top Canadian Brands are Responding \nA fireside chat with The Globe and Mail and Scotiabank to discuss the opportunities and challenges in today’s climate. \nModerated by Sonia Carreno\, President\, IAB Canada \n\n Erin McGrath\, Director\, Marketing and Planning\, Partnerships & Loyalty\, Scotiabank\nAndrew Saunders\, Chief Revenue Officer\, The Globe and Mail\n\n\n\n\n2:05pm – 2:25pm\nPanel: Canadian Privacy Landscape in Focus – Countdown to Compliance \nA panel of leading privacy experts discuss the shifting requirements and complexities of the new privacy legislations that are coming from provincial and federal corners and what that means for business. \nModerated by Jill Briggs\, Head of Policy\, IAB Canada \nPanelists: \n\nAdam Kardash\, Partner Privacy & Data Management\, Osler\, Hoskin & Harcourt LLP\nCaroline Moul\, President\, PHD\nPam Snively\, VP\, Chief Data and Trust Officer\, Telus Communications\nOliver Spirito\, Global Manager\, CMP Professional Services\, OneTrust\n\n\n\n\n2:25pm – 2:45pm\nPanel: Addressability in Action \nThought leaders from the ad tech world discuss the “so what” of the current addressability challenges\, best practices\, and real opportunities to navigate today’s media landscape. \nModerated by Rob Beeler\, Founder & CEO\, Beeler.Tech \nPanelists: \n\nAnthony Katsur\, CEO\, IAB Tech Lab\nBarbara Piermont\, Director of Ads Privacy\, Google\nJames Prudhomme\, Chief Revenue Officer\, Optable\nJordan Smart\, Director\, Business Development\, The TradeDesk\n\n\n\n\n2:45pm – 3:00pm\nMedia Break\n\n\n3:00pm – 3:10pm\nGenerative AI in Marketing \nGenerative AI is a disruptive technology with the potential to unlock and accelerate marketing creativity\, content and campaigns.  This presentation will cover the impact Generative AI will have on Marketing. \n\nGurpreet Sidhu\, Director – Omnia AI\, Deloitte\n\n\n\n\n3:10pm – 3:20pm\nHow AI will Make Marketing More Human \nAI and machine learning may be the biggest boon to marketers since the invention of mass media. This presentation will explain how AI can supercharge programmatic advertising while liberating industry professionals from rote daily tasks so they can focus on the strategic and creative work that only humans truly excel at. \n\nKonrad Feldman\, Founder & CEO\, Quantcast\n\n\n\n\n3:20pm – 3:40pm\nPanel: Threading the Needle on Regulated Marketplaces \nEmerging categories bring challenges and opportunities. This discussion focuses on the constraints we face in a competitive category environment while also exploring some of the creative solutions to stay on the right side of the law. \nModerated by Catherine Bate\, President & CEO\, Ad Standards  \nPanelists: \n\nAdam Seaborn\, Head of Partnerships (North America)\, Playmaker Capital\nAyman Saab\, Managing Director\, Sales & Marketing\, Healthing\, Postmedia\nJason Williams\, CEO\, Kidoz\n\n\n\n\n3:40pm – 3:55pm\nBuilt by Industry for Industry – The IAB Tech Lab Road Map \nAnthony Katsur\, CEO\, IAB Tech Lab \n\n\n3:55pm – 4:00pm\nClosing Remarks \nJed Schneiderman\n\n\n4:00pm – 6:00pm\nSocial Networking \nDrinks & Hors d’oeuvres\n\n\n\n\nThank you to our Sponsors\nElite Corporate Sponsors\n \nIndustry Partners\n\n\n\n\n\n\n\n\n\n 
URL:https://iabcanada.motto.design/event/state-of-the-nation-2023/
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