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SUMMARY:State of the Nation 2024 Roadshow: Halifax
DESCRIPTION:This event is now SOLD OUT! \nJoin us at IAB Canada’s premier event\, State of the Nation\, this year’s digital advertising summit for agencies\, advertisers\, publishers\, and ad tech professionals. \nThe event brings together key players in Canada’s digital advertising industry\, promising exclusive insights\, strategic priorities\, and global updates essential to success in the ever-evolving digital space. \nAgenda to updated with speakers soon. Stay Tuned! \n\n\n\n\n \n\n\nTime (AT)\nTopic\n\n\n2:30pm – 3:00pm\nRegistration\n\n\n3:00pm – 3:05pm\nOpening Remarks \nJon Richard\, Creative Director\, NATIONAL Public Relations\n\n\n3:05pm – 3:25pm\nThe State of Canadian Industry \nIAB Canada kicks off with highlights from the industry’s latest advertising revenue data and looks at the current digital media landscape in Canada. \nSonia Carreno\, President\, IAB Canada\n\n\n3:25pm – 3:35pm\nMotivating Factors: Creating more effective online ads through resonance \nAs Canadians embrace a more digital lifestyle\, brands and marketers continue to face the challenge of not only reaching the right audience online\, but also finding ways to connect with them in relevant ways. Starting with media trends in both Canada and the Atlantic Provinces\, we’ll take a quick look at a couple of key segments beyond demographics\, and uncover the motivations\, or Drivers\, that can help brands build creative and media strategies that resonate on a deeper\, more personal level. \nMike Fragomeni\, Marketing & Insights Director\, Vividata\n\n\n3:35pm – 4:15pm\nPanel Discussion – Addressing Canadian Audiences \nIn today’s dynamic digital advertising environment\, where privacy and AI take center stage\, understanding the Canadian market is crucial. Discover key strategies\, trends\, and best practices to enhance your marketing efforts in this unique context. \nModerated by Shawn Lowe\, President\, Time & Space \nPanelists: \n\nClare Tidby\, VP Marketing and Visitor Experience\, Discover Halifax\nJohn Francis\, Vice President Insights & Customer Engagement\, Nova Scotia Liquor Corporation\nMelissa Savage\, Media Strategy Director\, Air Miles\n\n\n\n\n4:15pm – 4:20pm\nClosing Remarks \nJon Richard\, Creative Director\, NATIONAL Public Relations\n\n\n4:20pm – 5:30pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\n  \n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nThank you to our sponsors\nElite Corporate Sponsors\n \nVenue Sponsors\n \nIndustry Sponsors
URL:https://iabcanada.motto.design/event/state-of-the-nation-2024-roadshow-halifax/
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