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SUMMARY:State of the Nation 2024 Roadshow: Montreal
DESCRIPTION:This event is now SOLD OUT!  \nL’événement State of the Nation d’IAB Canada est le sommet annuel incontournable de l’industrie de la publicité numérique. Rassemblant l’industrie canadienne de la publicité numérique\, cet événement présente des informations essentielles sur l’industrie\, des priorités cruciales pour 2024 et des mises à jour mondiales essentielles pour les agences\, les annonceurs\, les éditeurs et la communauté de l’ad tech. \nNe manquez pas cette occasion unique de rester à la pointe des tendances et des connaissances de l’industrie! \nNous avons hâte de vous y voir ! Le nombre de billets est limité. \nCet événement se déroulera en anglais et en français. \n\nJoin us at IAB Canada’s premier event\, State of the Nation\, this year’s essential digital advertising summit for agencies\, advertisers\, publishers and ad tech professionals. \nThe event brings together key players in Canada’s digital advertising industry\, promising exclusive insights\, strategic priorities and global updates essential to success in the ever-evolving digital space. \nAgenda to updated with speakers soon. Stay Tuned! \nThe event will be held in English and French. \n\n\n\n\n \n\n\nTime (EST)\nTopic\n\n\n10:30h – 11:00h\nRegistration\n\n\n11:00h – 11:05h\nOpening Remarks \nAlex Fournier\, Chief Technology Officer\, Triton Digital\n\n\n11:05h – 11:20h\nThe State of Canadian Industry \nIAB Canada kicks off with highlights from the industry’s latest advertising revenue data and looks at the current digital media landscape in Canada. \nSonia Carreno\, President\, IAB Canada\n\n\n11:20h – 11:30h\nFacteurs de motivation: Créer des publicités en ligne plus efficaces grâce à la résonance \nAlors que les Québécois adoptent un style de vie de plus en plus numérique\, les marques et les spécialistes du marketing continuent de relever le défi non seulement d’atteindre le bon auditoire en ligne\, mais aussi de trouver des moyens de connecter avec eux de manière pertinente. À partir de tendances des médias sociaux au Québec\, nous examinerons rapidement quelques segments clés de la province au-delà de la démographie et découvrirons les motivations\, ou pilotes\, qui peuvent aider les marques à élaborer des stratégies créatives et médiatiques qui résonnent à un niveau plus profond et plus personnel. \nIsabelle Michaud\, Directrice\, Solutions Clients\, Vividata\n\n\n11:30h – 12h\nPanel Discussion – Addressing Canadian Audiences \nIn today’s dynamic digital advertising environment\, where privacy and AI take center stage\, understanding the Canadian market is crucial. Discover key strategies\, trends\, and best practices to enhance your marketing efforts in this unique context. \nModerated by Geneviève Bilodeau-Roy\, Account Director\, Spark Foundry \nPanelists: \n\nAlexander Piro\, Chef médias numérique et planification\, Metro\nMarie-Claude Dion\, Gestionnaire numérique Amériques / Digital Manager North America\, Cirque du Soleil\nSolene Deswarte\, Directrice principale\, Marketing numérique\, Intact\n\n\n\n\n12h – 12:10h\nNetworking Break\n\n\n12:10h – 12:30h\nCanadian Intelligence – Solution Made in Canada \nThis session leverages Canadian-specific media solutions that unlocks new opportunities for audience reach and compelling content while navigating evolving requirements around privacy\, diversity\, equity\, inclusion (DEI)\, brand safety\, and environmental impact. \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nIoana Tirtirau\, Head of Customer Success\, Optable\nJulie Kerr\, Executive Director\, Digital Ad Product & Revenue Management\, CBC & Radio-Canada\nSaad Uddin\, CEO\, M32 Connect\n\n\n\n\n12:30 – 13h\nPanel Discussion – How to Make Magic Happen \nThis session brings together leading media publishers and ad tech providers to showcase how they can translate the evolving advertiser needs into tangible results. Discover the latest innovations\, strategies\, and partnerships that are driving the future of digital advertising in Canada. \nModerated by Ivone Schramm\, MBA\, Marketplace Operations Manager\, Triton Digital \nPanelists: \n\nDavid Phillips\, Chief Product Officer\, Environics Analytics\nGeneviève Roy\, Managing Director\, La Presse\nCassandra Luprano\, Video Partner Lead\, Google\nGreg Holowack\, Senior Ad Tech Account Executive\, Amazon Ads\n\n\n\n\n13:00h – 13:05h\nClosing Remarks \nDesideria Mastriaco\, Senior Marketing Manager\, Triton Digital\n\n\n13:05h – 14h\nSocial Networking \n\nDrinks and Bagels\n\n\n\n\n\n  \n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nThank you to our sponsors\nElite Corporate Sponsors\n \nVenue Sponsor\n \nIndustry Sponsor
URL:https://iabcanada.motto.design/event/state-of-the-nation-2024-roadshow-montreal/
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