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SUMMARY:State of the Nation 2024 Roadshow: Vancouver
DESCRIPTION:IAB Canada’s State of the Nation event is the must-attend annual summit for the digital advertising industry. Bringing Canada’s digital advertising industry together\, this event features vital industry insights\, critical priorities for 2024 and global updates essential for agencies\, advertisers\, publishers and the ad tech community. \nDon’t miss out on this unparalleled opportunity to stay at the forefront of industry trends and insights! \nWe can’t wait to see you there! Limited tickets available. \n\n\n\n\n \n\n\nTime (PT)\nTopic\n\n\n2:30pm – 3:00pm\nRegistration\n\n\n3:00pm – 3:05pm\nOpening Remarks \nLaura Ferron\, Head of Member Relations and Strategic Partnerships\, IAB Canada\n\n\n3:05pm – 3:25pm\nThe State of Canadian Industry \nIAB Canada kicks off with highlights from the industry’s latest advertising revenue data and looks at the current digital media landscape in Canada. \nSonia Carreno\, President\, IAB Canada\n\n\n3:25pm – 3:40pm\nThe State of Canadian Media Usage \nThe Canadian media landscape continues to evolve rapidly\, and marketers need to stay ahead of the curve to effectively reach their target audiences. In this session\, we’ll explore the latest insights on changing Canadian media consumption habits\, platform preferences\, and emerging trends. We’ll also look into the nuanced marketing landscape in British Columbia and its unique set of trends and opportunities. \nPaul Rich\, Director\, Canada\, Comscore\n\n\n3:40pm – 3:55pm\nCanadian Intelligence – Solution Made in Canada \nThe Canadian population continues to grow and become increasingly diverse with the influx of newcomers. What does this evolution of our population look like at a national\, provincial\, and municipal level? What are the opportunities for media and marketers? This session will answer these questions and more.\nRahul Sethi\, Managing Director\, CulturaliQ\n\n\n3:55pm – 4:25pm\nPanel Discussion – How to Make Magic Happen \nThis session brings together leading media publishers and ad tech providers to showcase how they can translate the evolving advertiser needs into tangible results. Discover the latest innovations\, strategies\, and partnerships that are driving the future of digital advertising in Canada. \nModerated by Courtney Strouthos\, Strategy Director\, Cossette Media \nPanellists: \n\nDominic Laforest\, Integrated Account Manager\, Corus Entertainment\nHuw Cawthorn\, Digital Account Manager\, Bell Media\nNoel Geer\, CEO & Co-Founder\, Connected Interactive\n\n\n\n\n4:25pm – 4:55pm\nTownhall Discussion \nThe Canadian digital marketing landscape is constantly changing. New technologies emerge\, consumer behaviours shift\, and regulations adapt. This town hall brings together a diverse community of advertisers\, agencies\, publishers\, and ad tech professionals to explore these ongoing transformations. \nModerated by Sonia Carreno\, IAB Canada \nPanellists: \n\nChris Phillips\, Digital Marketing Manager\, London Drugs\nNaomi Zhao\, VP\, Product & Business Development\, Eastward Media\nPaul Rich\, Director\, Canada\, Comscore\nRahul Sethi\, Managing Director\, CulturaliQ\n\n\n\n\n4:55pm – 5:00pm\nClosing Remarks \nLaura Ferron\, Head of Member Relations and Strategic Partnerships\, IAB Canada\n\n\n5:00pm – 6:30pm\nSocial Networking \n\nDrinks and hors d’oeuvres\n\n\n\n\n\n\nInterested in becoming a speaker or sponsor?\nReach out to memberships@iabcanada.com \nThank you to our sponsors\nElite Corporate Sponsors\n \nIndustry Sponsors
URL:https://iabcanada.motto.design/event/state-of-the-nation-2024-roadshow-vancouver/
ATTACH;FMTTYPE=image/jpeg:https://iabcanada.motto.design/wp-content/uploads/2026/03/Paul-Rich.jpeg
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