BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Canada - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Canada
X-ORIGINAL-URL:https://iabcanada.motto.design
X-WR-CALDESC:Events for IAB Canada
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240612T130000
DTEND;TZID=America/Toronto:20240612T180000
DTSTAMP:20260527T025509
CREATED:20240216T110443Z
LAST-MODIFIED:20260310T150036Z
UID:3780-1718197200-1718215200@iabcanada.motto.design
SUMMARY:State of the Nation Toronto 2024
DESCRIPTION:This event is SOLD OUT! \nJoin us at IAB Canada’s premier event\, State of the Nation\, this year’s essential digital advertising summit for agencies\, advertisers\, publishers and ad tech professionals. \nThe event brings together key players in Canada’s digital advertising industry\, promising exclusive insights\, strategic priorities and global updates essential to success in the ever-evolving digital space. \nAgenda to be updated with all speakers soon. Stay Tuned! \n  \n\n\n\n \n\n\nTime (EST)\nTopic\n\n\n12:30pm – 1:00pm\nRegistration\n\n\n1:00pm – 1:05pm\nOpening Remarks \nLaura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada\n\n\n1:05pm – 1:25pm\nThe State of the Industry  \nIAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI\, consumer trust\, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies. \nSonia Carreno\, President\, IAB Canada\n\n\n1:25pm – 1:40pm\nCanadian Trends \nA great media strategy is underpinned with a solid understanding of the Canadian economy. This presentation will provide a comprehensive lay of the land and will touch on consumer sentiment\, the macro trends affecting Canadian audiences and give some perspective into things to come. \nMarwa Abdou\, Senior Research Director\, Canadian Chamber of Commerce\n\n\n1:40pm – 2:10pm\nPanel Discussion – WTF Do We Do Now?  \nIn our panel on addressable audiences in a privacy-centric environment\, learn actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.  \nModerated by Christy Macleod\, Chief Data & Solutions Officer\, KINESSO \nPanelists: \n\nEvan Wood\, EVP and Chief Strategy Officer\, Environics Analytics\nJaime Greenwald\, Manager\, Agency\, Snap Inc.\nJennifer Fields\, Senior Director\, Business Development\, The Trade Desk\nVlad Stesin\, Co-Founder & Chief Strategy Officer\, Optable\n\nDo you have a question for the panel? Click here to ask.\n\n\n2:10pm – 2:30pm\nNetworking Break\n\n\n2:30pm – 3:00pm\nPanel Discussion – Is this even legal?   \nA conversation about the intricate privacy and consent policies in Canada.  Familiarize yourself with Canada’s privacy and consent legal framework to ensure your advertising practices are compliant and ethical.  \nModerated by Jill Briggs\, Head of Policy\, IAB Canada \nPanelists: \n\nAdam Kardash\, Partner Privacy & Data Management\, Osler\, Hoskin & Harcourt LLP\nAmanda Maltby\, General Manager Corporate Compliance and Regulatory Affairs\, Canada Post\nEthan Sailers\, Senior Manager\, Consent & Preferences Solutions Engineering\, OneTrust\nJames Smith\, Chief Compliance\, Risk and Privacy Officer\, Environics Analytics\n\nDo you have a question for the panel? Click here to ask.\n\n\n3:00pm – 3:20pm\nFireside Chat – Sandbox Testing \nEngage in a Fireside chat with ad tech brands as they share their experiences and perspectives in navigating the Privacy Sandbox initiative.  Get first-hand insights into this important initiative that will shape the future of digital advertising.  \nModerated by Sonia Carreno\, President\, IAB Canada \nPanelists: \n\nJoshua Prismon\, Chief Architect\, Index Exchange\nPritesh Jumani\, Head of Ad Tech and Performance Media\, The Globe and Mail\nYaryna Hritz\, Ads Privacy Specialist\, Google\n\nDo you have a question for the panel? Click here to ask.\n\n\n3:20pm – 3:50pm\nEmerging Media Tools and Hacks  \nDiscover practical AI-powered tools and innovative techniques that can be integrated into your current marketing plans to stay ahead of the digital race.  \nModerated by Maryann Rusnak\, SVP Planning\, Spark Foundry Canada \nPanelists: \n\nMichael Colson\, Chief Product Technology Officer\, Locala\nSaad Uddin\, Co-founder and CEO\, Native Touch\nStacey McInnes\, COO\, Cluep\n\nDo you have a question for the panel? Click here to ask.\n\n\n3:50pm – 4:00pm\nClosing Remarks \nLaura Ferron\, Head of Member Relations & Strategic Partnerships\, IAB Canada\n\n\n4:00pm – 6:00pm\nSocial Networking \n\nDrinks and passed canapés\n\n\n\n\n\n\n\n\n\n  \nDon’t miss this unparalleled opportunity and register now to secure your spot at State of the Nation 2024!  \n\nInterested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com \n\nThank you to our sponsors\nElite Corporate Sponsors
URL:https://iabcanada.motto.design/event/state-of-the-nation-toronto-2024/
ATTACH;FMTTYPE=image/png:https://iabcanada.motto.design/wp-content/uploads/2026/03/SOTN-Linkedin_TO-2.png
END:VEVENT
END:VCALENDAR