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SUMMARY:State of the Nation 2022
DESCRIPTION:IAB Canada’s State of the Nation event is the “do not miss” annual digital advertising town hall that will be taking place this year on June 1\, 2022. Developed to bring the industry together from coast to coast\, this event is full of critical industry updates\, top priorities for 2022 and an update on international activities that are important for agencies\, marketers\, publishers and the ad tech community to stay on top of. \nInterested in a sponsorship opportunity? Reach out to memberships@iabcanada.com. \n\n\n\n \n\n\nTime (EDT)\nTopic\n\n\n1:00pm – 1:05pm\nOpening Remarks \n\nJill Briggs\, Head of Policy\, IAB Canada\n\n\n\n\n1:05pm – 1:20pm\nState of Online Advertising in Canada  \nSonia Carreno\, President of IAB Canada presents a broad perspective of the Canadian advertising industry state of the nation. Delving into key topics including the 2021 Digital Advertising Revenue Report\, Currency of Talent\, Inflation\, Privacy and more. \n\nSonia Carreno\, President\, IAB Canada\n\n\n\n\n1:20pm – 1:35pm\nThe Future of Addressability \nTaking a look to the future of digital advertising\, Brad Jeffrey\, Managing Director Canada\, Index Exchange\, will walk us through the myriad of privacy-first methods of addressability that advertisers are turning to in order to communicate with their audiences at scale\, while preserving the ability to measure success and optimize their campaigns. \n\nBrad Jeffrey\, Managing Director Canada \, Index Exchange\n\n\n\n\n1:35pm – 1:50pm\nFirst Party Checklist \nLeveraging first party data is a great first step to optimize targeting efforts but there are several additional factors for advertisers to consider. Evan Wood\, EVP and Chief Strategy Officer\, Environics Analytics will take us through his critical shortlist – marketers take note. \n\nEvan Wood\, EVP and Chief Strategy Officer\, Environics Analytics\n\n\n\n\n1:50pm – 2:05pm\nThe Evolution of Consent \nPrivacy experiences have come a long way since the first cookie banner. Gabe Morazán\, Product Director\, Sourcepoint\, will discuss how consent management platforms have evolved to improve customer experience. Find out how brands and publishers can leverage CMPs to adapt quickly to changing jurisdictional obligations and improve consumer trust. \n\nGabe Morazán\, Product Director\, Sourcepoint\n\n\n\n\n2:05pm – 2:25pm\nFireside Chat – Prioritizing Compliance   \nPartner\, Chair of Osler\, Hoskin & Harcourt’s National Privacy and Data Management law practice group\, Adam Kardash and IAB Canada’s\, Head of Policy\, Jill Briggs discuss urgent compliance requirements\, the future of addressability\, first party data and the role of consent. \n\nAdam Kardash\, Partner\, Osler\, Hoskin & Harcourt LLP\nJill Briggs\, Head of Policy\, IAB Canada\n\n\n\n\n2:25pm – 2:40pm\nRoadmap to a Sustainable Supply Chain \nTony Katsur\, CEO of IAB Tech Lab shares the roadmap ahead as the industry faces change on several fronts. This level-setting presentation will bring the industry’s most accurate progress and to-do list into full view. \n\nTony Katsur\, CEO\, IAB Tech Lab\n\n\n\n\n2:40pm – 3:00pm\nThe Measurement Matrix \nEmerging digital media inventory is adding to the complexity of measurement. Panelists lay out the challenges of omnichannel measurement and discuss the realities of getting to standardized measurement. \nPanelists:\n\nBryan Segal\, SVP of Sales\, Comscore Inc.\nAngelina Eng\, VP of Measurement and Attribution\, IAB U.S.\nDarren Hardeman\, SVP\, Digital Strategy\, MediaCom Canada\n\nModerator:\n\nLaura Ferron\, Sr. Director\, IAB Canada\n\n\n\n\n3:00pm – 3:15pm\nInnovation & Tech – What’s Next? \nChange is coming\, of that we are certain\, and we need to re-think the pipelines. Join Matt McGowan\, General Manager of Snap\, Inc and IAB Canada’s Kimberley Auciello\, Director of Experience as they sit down to explore what next? \n\nMatt McGowan\, General Manager\, Snap\, Inc.\nKimberley Auciello\, Director of Experience\, IAB Canada\n\n\n\n\n3:15pm – 3:30pm\nBuilding Positivity into Platforms \nSafe online spaces don’t happen by accident—they happen because of proactive policy decisions made by leadership. Over the last few years\, Pinterest has made deliberate choices to engineer a more positive place online. Join Kristie Painting\, Country Manager for Pinterest Canada\, as she shares how we can build a better internet\, together. \n\nKristie Painting\, Country Manager\, Pinterest Canada\n\n\n\n\n3:30pm – 3:35pm\nClosing Remarks \n\nJill Briggs\, Head of Policy\, IAB Canada\n\n\n\n\n\nThank you to our Sponsors \nElite Sponsors \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nTopic Sponsor \n\n\n\n\n\n\n\n\nQuestions? \nContact us at events@iabcanada.com.
URL:https://iabcanada.motto.design/event/state-of-the-nation/
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