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SUMMARY:Community Uninterrupted Special Edition: The Art of Effective Digital Advertising
DESCRIPTION:As the industry continues to shift\, establishing a vision for what the digital eco-system will look like is a challenge we are all facing head on\, and things are beginning to come into focus. Although traditional methods of targeting are being sunsetted\, addressability will be possible in a variety of ways and once the foundational channels are in place\, the focus will be squarely on creative – how to place it\, where to place it and how to measure its effectiveness. \nIAB Canada’s Western Council is excited to present an event dedicated to unpacking the future of creative in digital advertising. Delving into best practices\, new technologies for dynamic execution and measurement techniques\, this 1.5 hour event on Oct 6\, 2021 will shed some much-needed light on the art that compliments the science of digital advertising today and tomorrow. \nThis event will take place from 1:00pm – 2:30pm PST/4:00pm – 5:30pm EST. \nAGENDA \n\n\n\nTime (PST)\nTopic\n\n\n1:00pm\n–\n1:10pm\nOpening Remarks \nMarc Brasset\, VP of Digital Operations and Strategy\, Western Media Group\n\n\n\n1:10pm\n–\n1:35pm\nThe Effectiveness of Good Creative \nAnas Uddin\, Creative Director\, Native Touch\n\n\n1:35pm\n–\n2:20pm\nThe Future of Creative in a Data Minded Ecosystem – Panel Discussion \nPanelists: \n\nLorena Ledezma\, Head of Production – Candy Banners\nTyler Power\, VP\, Performance Marketing\, Arcane\nMichael Brown\, CEO\, Adacado\n\nMC: Lynda Gray\, Manager\, Client Insights\, Local Tempo BC\, Corus Entertainment\n\n\n2:20pm\n–\n2:30pm\nClosing Remarks \nMarc Brasset\, VP of Digital Operations and Strategy\, Western Media Group\n\n\n\nThank you to our Sponsor \nElite Sponsor \n \nTitle Sponsor
URL:https://iabcanada.motto.design/event/the-art-of-effective-digital-advertising/
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