BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Canada - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Canada
X-ORIGINAL-URL:https://iabcanada.motto.design
X-WR-CALDESC:Events for IAB Canada
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20211020T130000
DTEND;TZID=America/Toronto:20211020T140000
DTSTAMP:20260527T025508
CREATED:20210930T002643Z
LAST-MODIFIED:20210930T002643Z
UID:3490-1634734800-1634738400@iabcanada.motto.design
SUMMARY:The Future of Programmatic Advertising: AI & Why-Based Marketing
DESCRIPTION:Join us for this exciting discussion as we explore how programmatic media is changing with the demise of the cookie\, and how these changes will give rise to why-based marketing\, and the role that AI will play in this. \nSpeaker: \nVictor Genova\, Senior Director\, Programmatic Media Sales & Marketing\, Canada\, Inuvo
URL:https://iabcanada.motto.design/event/the-future-of-programmatic-advertising-ai-why-based-marketing/
END:VEVENT
END:VCALENDAR