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SUMMARY:The Great Outdoors - Mastering Digital Out of Home
DESCRIPTION:This seminar is now SOLD OUT\n\nExplore the evolving role of Digital Out of Home (DOOH) Advertising at IAB Canada’s upcoming seminar – The Great Outdoors. \nOrganized by IAB Canada’s Digital Out of Home Committee\, this comprehensive seminar will unearth innovative strategies\, tools\, and trends that drive DOOH’s booming growth. \nWhat to Expect: \n\nEcosystem Overview – Understand where DOOH fits within the media ecosystem\, highlighting its expansive coverage and the vast number of screens and impressions available.\nOmnichannel Integration – Learn how DOOH bridges the gap between physical and digital environments\, and how it complements other media to strengthen brand strategies.\nAudience Targeting – Discover the latest tactics in audience targeting\, including proximity-based strategies strengthened by real-world case studies.\nCreative Best Practices – Gain insights into revolutionary creative strategies for DOOH including dynamic content\, weather triggers\, and design principles that drive engagement.\nInnovation – Explore cutting-edge advancements in the space\, from 3D and augmented reality (AR) to social media integration\, to better understand the versatility and potential of DOOH screens.\n\nWho should Attend: \nIntended for marketers\, advertisers\, and media professionals looking to stay ahead of the curve in the fast-paced world of DOOH advertising. \nDon’t miss this opportunity to deepen your understanding and learn how to harness the power of the dynamic channel that is DOOH. \nPresenters: Captivate\, Horizon Media\, Pattison Outdoors\, Rogers\, and Vistar \nRegistration Process: \nIf interested\, please reach out to memberships@iabcanada.com to sign up.  Limited seats available!
URL:https://iabcanada.motto.design/event/the-great-outdoors-mastering-digital-out-of-home/
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