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UID:3585-1663239600-1663243200@iabcanada.motto.design
SUMMARY:Webinar: The Global Alliance for Responsible Media: Brand Safety and Suitability 101
DESCRIPTION:The Global Alliance for Responsible Media (GARM) has\, beginning in the summer of 2019\, provided a framework for a common set of definitions around brand safety and suitability. Leveraging this framework is designed to “lead to the removal of harmful content from advertiser-supported social media\,” to cite the World Federation of Advertisers\, who founded the initiative. This 101 will cover: \n\nThe rationale for using GARM-oriented decisioning\, and how the framework has evolved\nThe distinctions and difficulties involved in applying it to the walled gardens that host much of the social content for which it was originated\nThe changing nature of measurement in said platforms\n\nSpeaker: \n\nJon Berke\, SVP Platform Development\, Zefr
URL:https://iabcanada.motto.design/event/webinar-brand-safety-and-suitability/
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