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UID:4170-1750762800-1750766400@iabcanada.motto.design
SUMMARY:Webinar: Bringing AI to Life with Microsoft
DESCRIPTION:Step into the next era of marketing innovation with Microsoft. Join us for a dynamic and thought-provoking webinar that explores how generative AI is reshaping the advertising landscape. From unlocking new levels of creativity to driving smarter\, faster campaign execution—this session will show you how AI is not just a tool\, but a game-changer. ​ \nYou’ll hear firsthand from a leading Canadian marketing executive who’s putting AI into action and walk away with practical insights to elevate your strategy\, engage audiences more meaningfully\, and boost your team’s efficiency. ​ \nWhether you’re curious about what’s next or ready to lead the charge—this is one session you won’t want to miss.​ \nAGENDA (EST)​ \n11:00am-11:25am | Smarter\, Faster\, Bolder: Marketing in the Age of AI​ \n\nJames Murray\, Global Product Marketing Lead- Generative AI\, Microsoft​\n\n11:25am-11:45am | AI in Action: A Candid Conversation on Creativity\, Efficiency & Results​ \n\nYasmine Dang\, Senior Client Lead\, Microsoft​\nRebecca Burgum\, Vice President\, Growth\, Kensington Tours​\n\n11:45am-12:00pm | Q&A
URL:https://iabcanada.motto.design/event/webinar-bringing-ai-to-life-with-microsoft/
ATTACH;FMTTYPE=image/png:https://iabcanada.motto.design/wp-content/uploads/2026/03/Rebecca-headshot.png
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