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UID:3933-1725890400-1725894000@iabcanada.motto.design
SUMMARY:Webinar: Digital Pioneers - La Presse's Journey to Ad Innovation presented by Optable
DESCRIPTION:Join us LIVE to learn about La Presse’s digital transformation and learn first-hand insights on: \n\nHow did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business?\nWhat is the process behind La Presse’s new advertising products and the role of team collaboration?\nWhat strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting?\nHow partnering with Optable has shaped La Presse’s data strategy and tech stack optimization?\nHow has La Presse’s revenue evolved from leveraging data collaboration\, and by how much?
URL:https://iabcanada.motto.design/event/webinar-digital-pioneers-la-presses-journey-to-ad-innovation-presented-by-optable/
ATTACH;FMTTYPE=image/jpeg:https://iabcanada.motto.design/wp-content/uploads/2026/03/Geoffrey-Bernard-3.jpg
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