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SUMMARY:Webinar: Enabling Brands For Good through Blockchain\, presented by WhatRocks & Lactalis Canada
DESCRIPTION:There’s no better storytelling from your brand than empowering consumers financially so they can make donations to the causes they care about. With WhatRocks™\, brands reward users financially when they see or click on their ads.  Thanks to this digital money\, users can then make donations to their charities of choice from their WhatRocks™ wallet. \nJoin Founder & CEO Njara Zafimehy along with Sameera Narang\, Director of Marketing Strategy at Lactalis Canada\, for a discussion around how this opportunity is empowering Canadian consumers while at the same time increasing brand awareness and engagement for Lactalis Canada’s Cracker Barrel\, iÖGO and Lactantia PurFiltre brands.
URL:https://iabcanada.motto.design/event/webinar-enabling-brands-for-good-through-blockchain-presented-by-whatrocks-lactalis-canada/
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