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UID:3574-1651496400-1651500000@iabcanada.motto.design
SUMMARY:Webinar: Exploring Cookieless AdTech - The Connected TV Opportunity for Today’s Advertisers and Marketers
DESCRIPTION:Canadian marketers are inching closers to the reality of what a cookieless future might look like\, as Google plans to phase out third-party cookies in 2023. The change of course will transform a key fundamental tool used by marketers to segment and target audiences to maintain ROI. \nFor connected TV\, a cookieless experience is already a reality. Christina Summers\, Regional Sales Manager\, Roku Canada is joined by a panel of senior marketers\, including Matterkind\, an IPG affiliate company\, and Finecast to discuss the TV streaming opportunity in 2022 for advertisers/marketers; and their experience including benefits\, challenges that had to be overcome\, and results over the last few months integrating omni-channel campaigns into the TV streaming world. \nModerator: \n\nNick Drew\, CEO\, Fuse Insights\n\nPanelists: \n\nChristina Summers\, Regional Sales Manager\, Roku Canada\nSchekina Israel\, Director\, Addressable Strategy\, Matterkind/IPG\nWade Kuiken-Rogers\, Vice President\, Business Operations\, Finecast
URL:https://iabcanada.motto.design/event/webinar-exploring-cookieless-adtech/
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