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SUMMARY:Webinar: Leveraging First Party Data with Data Clean Rooms\, presented by Optable
DESCRIPTION:The digital advertising industry is going through a major transformation. At the forefront of these changes is a better approach to creating value for publishers & advertisers while protecting consumer privacy: leveraging first-party data in the context of new possibilities offered by data clean rooms.Optable’s Brad Jeffrey will speak to leading Canadian publishers to discuss how they see the data clean room approach to collaboration impacting their business and improving the way they work with their advertising partners. Panel participants include: \n\nJulie Kerr – Executive Director\, Digital Ad Product & Revenue Management\,  CBC & Radio-Canada\nGeneviève Roy – Directrice principale\, Ventes\, La Presse\nSoleil Adler – Manager\, Data Optimization\, The Globe & Mail\n\nThey will cover topics such as: \n\nOpportunities and use-cases unlocked by data clean rooms\nThe interoperability advantage\nThe Canadian data collaboration ecosystem
URL:https://iabcanada.motto.design/event/webinar-optable-sept19/
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